BB Bear is an educational plush bear that teaches babies 33 words of English, Welsh, Irish and Scots Gaelic. It teaches ten numbers, ten colours and ten shapes.
The Irish bear has been a major hit in Ireland over the last two years, with sales in excess of 30,000 thanks to some strong marketing and media coverage. Following an appearance on The Jonathan Ross Showin 2011, there are now over 120 stockists of the bear in Ireland.
The bear is also supported by a BB app for iPad, iPhone and Android, while a pre- school animation – BB and Bella – is due to launch in spring and licensed merchandise following later in 2013.
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The Dolls World line will be a key highlight, with further new product introductions. The Nikko line will also have a strong presence, while fresh items will be displayed from The Early Learning Centre range. The Viking Toys range, plus the Motorzone and Classic Country – as well as a mystery new collection – will complete the line-up.
UNIVERSITY GAMES
The company will be launching Don’t Rock the Boat, Turncoat and Spot the Difference in January. These will complement its existing range of family games including 5 Second Rule, Poppin Hoppies, Pointless, Smart Ass and Sort It Out.