30 UNDER 30
SPONSORED BY
CHRIS PEARCE, 25 Product Manager, Bandai UK
Pearce began his career at Bandai in 2010. During his three years at the firm, he has amassed a wealth of experience in boys, girls and pre- school. He played an integral part in the launch of TechPet, which led to his promotion in
November 2012. His new role sees him looking after Ben 10, along with Pac Man. Pearce confesses to being a huge Power Rangers fan, even pestering his mum to queue at Toys R Us in 1994 to get him his prized Megazord.
KIERAN MURPHY, 23 Head of Marketing, The In Thing
Murphy runs a young, innovative team at The In Thing, working with brands such as Moshi Monsters, Skylanders Giants and Angry Birds. He only joined the team in May 2012, but Murphy has spent this time implementing a
marketing comms and digital marketing plan for the company and its portfolio. Most recently, he was responsible for rolling out the Magic Choc national tour and Daily Mirrornewspaper promotion during its pre- Christmas campaign.
FRANCESCA LISLE, 28 Partner,
Lisle Licensing
One of the founding partners of Lisle International Licensing, Frankie grew up in a toy industry environment. Now firmly established in her own right in the licensing business, in just two years she has helped Lisle go from working with just one property, to representing almost ten. Prior to Lisle, she worked in both Europe and the UK. She now works closely with business partner, Gayle Tarrant, who says: “Most of all, what sets Frankie apart is her drive.”
MARK HUNT, 29 Brand Manager, Character Options
Still under 30 at the time of writing, Hunt joined Character five years ago having worked in retail and then FMCG marketing after leaving university. He rapidly grew into the role, having launched a number of major brands into the market. Notable examples include the release of the HM Armed Forces collection and, more recently, being solely responsible for the Character Building portfolio. On top of this, Hunt worked closely with BBCWW on the relaunch of the Doctor Wholine.
AMANDA MURPHY, 26 Sales & Marketing Manager, Gibsons Games
Still just 26, Murphy has gained a first class honours degree,
successfully completed a graduate training programme for Toys R Us, as well as a stint working for Muller, and has recently been promoted at Gibsons. In her two years with the firm, Murphy has not only achieved all the goals set for her, but has identified new sales opportunities and efficiency improvements. Her organisation and
proactive approach led to her recent promotion.
MARTIN DOYLE, 27 Head of Digital & Senior Account Manager, Generation Media
Doyle joined the toys and games media specialist in 2012. He has now grown the business to a level where digital online appears on all its recommendations, says the firm. Doyle has orchestrated several successful digital and online campaigns for toy brands such as VTech’s InnoTab, Flair’s Sylvanian Families and Bratz and Moxie Girls from MGA, as well as working with Hit. His colleagues call him a “champion within our company.”
42 Februaryxx February
BRIAN SIMPSON, 25 General Manager, Toytown
Simpson has overall responsibility for purchasing for retailer Toytown – which is the trading name of SMF – and has been in the business for three years. His key achievements over the past year include increasing overall margin, while maintaining sales at an increased level on the previous year. Simpson has also increased the firm’s online business via the House of Fraser website, with it acting as the department store’s key toy supplier.
MARTIN LEFRANC, 29 CRM & Online Marketing Manager, LeapFrog
LeFranc joined LeapFrog in October 2012 and has made a real impression on the team. His key role is to use the LeapFrog digital channels to generate a better awareness of the firm’s core values. Since arriving at the company, LeFranc has made LeapFrog’s online presence even more consistent and engaging through its global websites (UK/Ireland, Australia/New Zealand, France, Spain and Mexico) and increased the visibility of the App Centre.
JENNY ROBERTS, 28 Marketing Executive, eOne Entertainment
Roberts joined eOne as licensing and marketing coordinator in 2010, working across the two functions in the Family division. Roberts was promoted to her current role in 2011, and since then has gained huge respect from her
colleagues and within the wider industry. She has also brought a number of partnerships to the table, including children’s charity iCan, as a long- term promotional partner for Humf, and E45 where eOne ran a promotional partnership for Peppa Pig.
LAURA DANIEL, 29 Licensing Executive, Aardman Animations
Daniel has worked in the licensing business for six years, enjoying stints at Hit and Turner before joining Aardman two years ago. Working with Rob Goodchild developing the licensing programmes for Aardman’s properties and third party brands, Daniel works across all categories and has built up a wide network of contacts. She has also taken on responsibility in developing global licensing strategies, with the management of established and emerging territories.
www.toynews-online.biz www.toynews-online.biz
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