Floppets are small collectable toys that can be attached with a Velcro loop strap to backpacks, flip flops, fingers, toes and clothes.
There are dozens of Floppets, with the eventual range reaching 200 different characters. As well as attaching to various items, they can also be worn as jewellery as either a finger ring, toe ring or by linking Floppets together to connect them to make a bracelet or necklace. Floppets originally
launched in February 2012 at the New York Toy Fair and have now reached over 1.2 million sales in the US. The last year has been spent concentrating on rolling out the brand in the UK, EU, UAE, South Africa and Australia.
The company will be unveiling a number of new
partnerships at the show and will also have a limited edition London Toy Fair 60th anniversary Floppet to give away.
GALLERY 612 01444 870 111
MUSIC FOR KIDS
BUREAU VERITAS CONSUMER PRODUCT SERVICES UK
Bureau Veritas Consumer Product Services solutions are designed to assist toy manufacturers, brands, retailers, importers and distributors in minimising the risk of liability, costly product
returns and brand damaging recalls. The company will be telling visitors to its stand about how it can provide the complete solution from product concept to store shelves.
The Floppets range will eventually total 200 different characters. A big push is happening in the UK in 2013
BASSETT: “Having real music in the home is an idea whose time has come”
Music for Kids is the newly formed ‘real music’ brand aimed specifically at the pre-school and pre-teen music market.
The Recorder Princess Gift Pack is a key item for the firm and proved a success over the Christmas period.
“We are thrilled with the immediate and positive response to our range of real music and musical instruments for youngsters,” said John Bassett, director at Music for Kids. “The new ‘Open & Play’ packs sell themselves. Recent blogger reviews have been overwhelmingly positive. This endorses our belief that having real music in the home is an idea whose time has come.” STAND GH16 020 7612 7400
188 February UL VERIFICATION SERVICES
UL is an independent provider of third-party testing, audit, inspection and responsible sourcing services. The company aims to help mitigate supply chain
risk to provide confidence in product safety, quality and performance throughout its lifestyle, with experts on hand throughout the show to offer advice to visitors.