truly earned its spot as an established property. New for 2013 includes the Cars Dinoco Stunt Set and Stunt Racer Vehicle assortment. Micro Drifters also has a new track set. The launch of Disney Planes on August 16th introduces a fresh range of toys that captures the characters in 1:55 scale die-cast figures. There is also a track set incoming. 2013 sees Mattel launch the action-packed superhero series Max Steel. Product lines based on the animated TV show include the Max Steel six-inch Deluxe Team- Up Figure Assortment. Superman: Man Of Steel,
released on June 14th, includes a line of toys such
as the Man of Steel Flight Speeders Launchers Assortment. There are also new toys incoming based on Toy Story and Turbo. The WWE toy line is set for another big year including the new WWE Power Slammer range, plus additions with the Rumbler Rampage Figure Assortment and much more.
FISHER-PRICE The Babygear and Infant ranges will expand with Discover n’ Grow products and exciting new booster seats and highchairs. There’s Apptivity, combining a parent’s iPhone or iPads into baby’s gym for the first time, as well as the successful Laugh & Learn collection
which includes the baby proof iPad and iPhone cases, and the new Apptivity Puppy. Fisher-Price will also build
awareness of the Laugh ‘n Learn puppy character and his friends, with fresh product coming in autumn in the form of the Explore Centre and Learning Table. Fisher-Price’s Little People
pre-school range will be boosted by Disney Princess and Wheelies in spring, and a new refresh for the brand in the second half of the year. Imaginext has new additions as well, this time of the medieval ages variety. New Dinosaurs enter the Dino Tech range, while DC Superfriends & Modern set to continue.
2013 sees the continued
roll out of Fisher-Price’s Thomas & Friends collection and the introduction of Wooden Railways. New sets in spring include
Busy Tracks and Thomas’ Shark Exhibit, and for autumn comes Thomas Around Sodor and the Thomas Adventure Castle trackset, to support the ‘King of the Railway’ entertainment release. The core brand Mickey Mouse Club House continues to grow with the introduction of new play-sets and figures, as does Minnie Mouse, with new play-set Minnie Polka Dot Yacht plus a feature plush coming in autumn. New licensed toys based on Jake and the Never
Land Pirates, Octonauts and Dora The Explorer will arrive; the latter including toys, dolls, role play and play-sets.
GAMES
2013 sees the exciting rebrand of word game Scrabble. UNO launches two new games including UNO Power Grab and UNO Blast, plus there will be Angry Birds In Space 2. Other Fun Times games
range from Piggyback Stack, where kids experience crazy action at the farmyard, and Parrot Pile Up, where balance, nerve and a steady hand are required in a tropical- themed game of skill.