Believe in the power of imagination. Believe beyond HD. Sony is the global leader in the Broadcast and Media Industry. We create innovative technologies that help our customers realise their own creative vision in effective and simple ways. What drives us? Perfect pictures, superb quality content and effi cient workfl ows. Our world-class technologies include 4K, 3D, IP Live Production and Optical Disk Archiving; everything you need at every stage to bring your stories to life. Join Sony at this year’s IBC to meet our specialists in Media Solutions, News Gathering, Drama, Movies & Commercials, Corporate & Event Production, Mainstream Production, Sports and at our OB park in front of The Elicium. Join us to discover how we can create and capture amazing content together.