theibcdaily
FIFA looks to Brazil in 2014
Conference Analysis By Chris Forrester
Could sports OBs become obsolete?
Conference Analysis By Ann-Marie Corvin
With more trucks than ever jostling for position at sports venues, UEFA is considering moving some location-based productions to an off-site, centrally based facility. During a conference session which asked if change in the way live productions are filmed was overdue, UEFA V&A Head Nicholas Deal explained: “It’s an option to create a facility in a fixed location and plug cameras to this location. We are doing some tests and it does work.”
Nico Roest, CEO of media facilities company Dutch View, agreed many companies
working in this space are testing out the merits of replacing OB vans with centralised facilities. “If it’s a choice between four trucks or one centralised production unit, it could make sense. Many companies are testing this out and I think we’ll see it happen within one or two years,” Roest said.
The rise in volume of niche sports being delivered to multiple devices will certainly mean that something has to change, said Peter Angell, COO of IEC Sports. “The value in parking a big OB van at a venue to create a live stream that’s going to an iPad just does not make any sense anymore – that has to change,” he argued.
Opensource bricks for STB video delivery
Kaltura By Heather McLean
Kaltura has added new SDKs and ‘advanced cross- device video delivery functionalities’ to its suite of video applications for media and broadcast companies, enterprises, and educational institutions. Kaltura’s new products include SDKs and reference applications for Google TV, integration with the Xbox gaming console, and out of the box native reference applications for iOS and Android. These new capabilities and applications are said to complement Kaltura’s existing mobile support and integrations with set-top boxes, such as Roku, Boxee and Flingo. Leah Belsky, VP strategy and general manager for EMEA at Kaltura,
The world’s next all-embracing sporting moments will almost certainly be in Brazil at FIFA’s 2014 soccer World Cup, the focus of a session at IBC. Indeed, local broadcaster TV
Globo’s Jose Marino summed up the occasion as far as Brazil’s soccer-mad fans were concerned, saying: “It is the one event every four years where we can pretty much guarantee 100% ratings.”
Niclas Ericson, FIFA’s director TV Division, told delegates that he expected the event to enjoy an increased budget compared with South Africa’s 2010 efforts. “The budget is in the region of an extra 40%, mainly because the venues are much further apart. In South Africa we were covering around 3,000km for the OB trucks. In Brazil it’s going to be nearer 30,000km.” FIFA sponsor Sony’s David Bush (director of marketing, Sony Europe) said Brazil was also going to see the addition of Hawk-Eye (acquired by Sony in September 2011) and the recent acquisition of Pulse Digital Media Services, and this would improve their web-based and social media coverage.
David Bush: “We should not ignore the benefits of 1080p transmission”
Ericson, responding to the debate on U-HD and 3D, said key decisions were still to be made, but the industry also needed to consider the wider question of how current material is to be treated, and archived, for use in 40 or 50 years from now. Sony’s Bush said that parts of the transmission puzzle were now slotting into place, but ESPN was “extremely happy” with its commitment to 3D “and I believe they remain very bullish on 3D. But we should not ignore the benefits of 1080p transmission,” he said.
Monday 10.09.2012 In Brief
DVB-C2 patent pool created Sisvel has been coordinating meetings among owners of patents essential to the DVB-C2 standard for the purpose of creating a patent pool to offer licenses under their combined portfolio of patents to make DVB-C2 technology accessible to all users on fair, reasonable, and non-discriminatory terms and conditions.
The companies participating in Sisvel’s effort are DTVG Licensing, France Telecom, TDF, LG Electronics, and Radiotelevisione Italiana (RAI). Sisvel reports that the patent owners have already agreed on two principles: no use fee for DVB-C2 transmissions, and a royalty rate not exceeding €1 per standard DVB-C2 receiver. “We have made substantial progress with our participating patent owners in a relatively short period of time,” said Giustino de Sanctis, CEO of Sisvel International, “and the joint licensing platform we are creating will promote broad-based adoption of the DVB-C2 standard by providing more certainty and confidence to all those considering the technology.”
Sisvel said that the facilitation process remains open to other companies holding patents believed to be essential for the DVB-C2 standard, as defined by the standard documents ETSI EN 302 769. 5.A17
Leah Belsky: “We see Kaltura as a Lego kit”
commented: “Our
competitors think the world is moving towards a one- stop shop solution, a single platform for all, but we think what’s needed is a flexible platform where people can be connected to an ecosystem of hundreds of applications. “We see Kaltura as a Lego kit, with different blocks you can use and build out from in the best way to suit the customer,” Belsky added. 3.A19K
Visual Unity President Tom Petru (at the wheel, with Marketing Manager, Kristyna Sonkova) drove this orgasmic orange Tesla Roadster electric car from the company’s base in Prague, to Amsterdam, highlighting the need for the broadcast industry to accelerate with the times and move from the old to the new, such as Visual Unity’s vuMedia multiscreen delivery platform does. Anthony Hasek, vice president of sales at the company, commented: “This car goes from zero to 100kph in three seconds, and that kind of acceleration needs to start happening in the broadcast space. A lot of broadcasters are sitting around, losing eyeballs on the TV screen to other devices, but they aren’t embracing new viewing habits. Things need to change.” — Heather McLean 3.B60
for After Effects Miranda Technologies has launched its iTX Render Service (iRS) for Adobe After Effects CS6 software at IBC2012. The move will lead to newly enhanced abilities to automate and manage rendering for the full range of finished graphics and text effects available on After Effects CS6 and use them in a realtime playout environment. iTX Render Service can take graphics projects created entirely in After Effects CS6 and deliver them, fully finished and ready for playout, to Miranda’s iTX automated playout platform or Vertigo Suite graphics automation and asset management tools. Fully rendered After Effects CS6 media can be previewed and verified before airing via Miranda’s web-based, browser-agnostic SmartClient content preparation tool. 8.D41
Render service
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