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68 Monday 10.09.2012


theibcdaily


Mobile cellular uplink has been one of the fastest growing market segments in the broadcast industry in recent years. TVU Networks’ CEO Paul Shen assesses the industry’s recent growth


Over the past two years, mobile cellular uplink technology such as TVUPack has matured into a powerful tool for delivering live HD video content to viewers from more diverse locations than has ever been possible before. Last year at IBC, broadcasters were only beginning to explore the possibilities of how to incorporate mobile cellular uplink into their ENG efforts. This year, we’ve seen explosive growth in our customer base and demand for TVUPack solutions in every region around the globe. As high speed 3G, 4G and LTE networks continue to proliferate, we see broadcasters continuing to adopt this technology as an integral part of their live broadcast capabilities. We’ve seen a number of major broadcasters turn to


used in many more locations than a traditional truck – including from moving vehicles. Finally, our customers tell us that TVUPack is simpler to set up and use. TVUPack can transmit live HD signal from any location with the push of a button, foregoing the need for on-site engineers and eliminating the need to string cable.


Paul Shen: Explosive growth in our customer base


TVUPack for three primary reasons: cost-effectiveness, flexibility and simplicity. From a cost perspective, TVUPack has a number of advantages over


traditional ENG vehicles, with significantly lower acquisition and operational costs. Additionally, TVUPack’s untethered design allows it to be


Although a majority of our customers use TVUPack to supplement their current satellite and microwave fleets, the pack is a proven reliable alternative to traditional ENG vehicles, and broadcasters are beginning to recognise that. The next key innovation for cellular uplink will be the ability to share captured video feeds between broadcast facilities. Cellular uplink technology has historically been a point-to-point transmission solution. However, TVU is working with a number of major broadcast partners to deliver the ability to share broadcast feeds from a single


What next for mobile cellular uplink? Opinion


transmitter to any number of broadcast facilities. This technology is especially useful for station groups and network affiliates looking to share live content with the click of a button. TVU Networks is on the


forefront of rapidly evolving wireless video transmission technology. TVU is constantly researching, developing and improving the video broadcasting capabilities in its solutions. This year TVU is introducing several innovative technologies to help broadcasters deliver live video in a more efficient manner. We are showcasing the new TVUPack 8200, the next generation mobile cellular uplink device that delivers a more powerful transmission solution in one of the smallest form factors available in a backpack transmitter device. We are also introducing TVU Grid, the technology that enables broadcast stations to share video feeds from anywhere in the world with the click of a button. 2.B28


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