78 Monday 10.09.2012 In Brief
Storage options offered by GB Labs GB Labs is highlighting four new storage technologies at this IBC. Space Echo 36 is a 4U 36-drive network storage device with a 128TB capacity for large-volume HD and 4K edit workgroups.
Midi Space SSD is a tower- based network storage device aimed at multi-user editing workgroups, or a live studio, with 16 SSD disks and capacities from 4TB to 10TB, Midi Space LTO is a tower- based network storage device aimed at production companies that operate multi-user editing workgroups and require secure, long-term media asset storage. It features 32TB of fast primary storage. The system’s in-built LTO-5 drive then enables operators to replicate data to tape for secure back-up and to transfer completed projects and historic files to long-term storage.
GB Labs is also showing a 4U storage expansion system for broadcasters, media owners and post production facilities. Owners of Space Echo tier 2 storage can add up to four of the new Space EX 36 128TB expansion units per controller to expand capacity to 512TB. Additional controllers can be fitted for further expansion up-to a massive 3,072TB in one volume. 7.J15b
facility expansion Independent digital media facility Loft London has completed a £750,000 investment in its 600sqm west London building.
The investment in the facility includes the installation of an Omneon-based DAM and automation ingest solution, which increases Loft’s automated bulk ingest and outgest capacity to 260 hours of content a day. Loft also offers a ‘work in progress’ portal, where clients can login and monitor the status of their projects and new investments has seen an increase in transcoding capacity. Aspera integration, the installation of XyTech’s Media Pulse resource, work order and asset management solution, an upgrade of the FTP and Wohler’s RadiantGrid software platform, which was installed this summer to provide faster-than-realtime transcoding, re-wrapping and frame-rate conversions within the file-based workflows are further examples of Loft’s capital investment. 10.A10
West London
theibcdaily Targeted advertising boosted by IP By Kate Bulkley
Targeted advertising has been the “next big thing” for years, but the urgency for TV to embrace it has never been more relevant, said Alfred Ruth, CTO and co-founder of ad-serving platform provider Videoplaza. Speaking at the Targeted Ad session at IBC, Ruth threw down the gauntlet: “We think the future is IP. Short term, targeted ads (using IP) is about growth but longer term it’s a question of strategic survival for TV companies.” By 2016, smartphone devices will have the lion’s share of targeted advertising, according to a recent report by IHS Screen Digest ‘A Future for TV-Video Advertising in a Connected World’. TV needs to pay
There is also pressure from the brands and advertisers to be able to target devices and to access realtime data on audiences. “Today, 90% of video capable devices are TVs and set-top boxes but by 2015 it will be 50%,” said Stengle. “This doesn’t mean that 50% of viewing will be on phones and tablets but the typical viewing device will change.” TV operators need to set up
Alfred Ruth addresses The Targeted Ad panel: “Someone has to be the Steve Jobs for TVs”
attention to these trends or risk be left behind, said Ruth. David Stengle, senior vice president, business
development for advertising technology firm Blackarrow, believes that TV broadcasters and programmers are now committed to convert to IP
from older analogue and digital technologies and that this truly opens up the interactive possibility for targeted ads.
This shift is being fuelled by the growth of multiple devices in consumers’ hands, all capable of receiving video.
StorNext speeds workflow
Quantum By Carolyn Giardina
Hungary-based animation and visual effects studio Digic Pictures has expanded its Quantum StorNext software installation to speed the daily file sharing and processing of content. Quantum worked with its strategic reseller Silicon Computers on the deployment, which the company says has improved Digic’s productivity, increased its storage capacity and shortened production schedules for data-heavy video projects. According to Quantum, with two StorNext file systems and 140 StorNext distributed LAN clients, Digic benefits from fast access to
Digic’s work on Castlevania: Lords of Shadow 2
stored files for editing and rendering at speeds approximately 50% faster than traditional network file systems. The studio uses Ethernet connections to the LAN clients to keep costs low. Because the StorNext file system supports multiple operating platforms, Digic was able to replace its original UNIX systems with multiple lower- cost Linux servers and Windows edit stations.
“The StorNext system has significantly increased our productivity by allowing us to store our raw materials and rendered files on the same file system,” said Gabor Kali, head of systems administration at Digic. “The kind of extreme and random workload that we demand is beyond what any ordinary file system can support, but StorNext handles it every day.” 7.G30
Heavyweight tripod is light
OConnor By David Fox
A Sony F65 on 60L and Ultimate 2575D fluid head
OConnor’s new 60L carbon fibre tripod is designed for larger cameras, such as the Arri Alexa or Sony F65. Although the camera can weigh up to 95kg, the tripod itself only weighs 4.1kg. The new product is said to be well suited to OConnor’s Ultimate 2065 and 2575D 150mm ball-based fluid heads, to provide support that is
lightweight and quick to set up. It has a double extension design that can safely carry its maximum capacity at its maximum height of 154cm. The 60L has a smart, quick clamp system that is easy to spot if it’s unlocked, and a pre-set mid-level spreader, both of which ensure secure, easy deployment in every situation, even on irregular ground. Removable rubber feet expose spikes for use on a variety of surfaces. 11.E55
realtime metadata services and enable advertising from multiple sources, said Stengle. Ruth also warned that while tablets and smartphones work with targeted ads that the connected TV user experience is still “broken”. He said: “I want the iPhone experience on the living room TV set. Someone has to be the Steve Jobs for TVs”.
Free Time EPG Now
Freesat By Ian McMurray
Freesat, the UK’s free-to-air digital satellite television provider, has launched a new smart on-screen TV guide, available in its next generation Freesat+ boxes. Called Free Time, the service offers features including a
Emma Scott: “Television is a simple pleasure”
backward TV guide, an ‘at a glance’ Now & Next view to show what’s on; a new Showcase, On Demand TV from BBC iPlayer and ITV Player, with 4oD and Demand 5 launching before Christmas; and improved recordings. “Television is a simple pleasure that technology can make even better, not more complicated,” said Emma Scott, managing director of Freesat who was visiting the Humax IBC stand. “Our new boxes with Free Time give satellite viewers everything they get with Freesat today and so much more in a single, simple and easy to use on screen guide.” 4.A80
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