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50 Monday 10.09.2012


theibcdaily The news in Sweden 24/7 Q&A Mosart By Ian McMurray


Sweden’s largest private provider of broadcast news, Nyhetsbolaget Sverige, has launched the country’s first 24/7 news channel using the


been a major component of its offering to the Swedish market since the inception of the network in 1990.


Newly constructed for the channel launch, the TV4 news gallery is the network’s second installation of a Mosart system. The main TV4


loaded by Mosart from the network’s ENPS system, and the two channels are linked every 30 minutes during the morning show, which runs between 6:00am and 10:00am, with the TV4 News gallery controlling the broadcast. Despite featuring a large proportion of live production, the 24/7 news channel is highly automated, and the gallery is usually operated by only one or two staff members.


Newscast can be run ‘with complete flexibility’


Mosart newscast automation system from Mosart Medialab. As the sole supplier of news to TV4, Sweden’s largest commercial network, this service from Nyhetsbolaget allows TV4 to extend the network’s strength in news coverage, which has


channel has used the platform for its newscasts since 2010. The two galleries share a common playout system and content store, with all devices under Mosart control, including cameras, audio and vision mixers, and servers. Schedules are


“TV4 News demonstrates that a high-quality 24/7 news channel can be run very efficiently with the right technology,” said Stefan Kurvinen, head of technology at Nyhetsbolaget Sverige, the company that supplies all news to TV4 and publisher of the 24/7 news channel. “With Mosart, the director and the editor-in-chief can run the whole newscast with complete flexibility. This is the real benefit of the Mosart system; it provides very sophisticated automation, but it doesn’t limit what the operators can do when they need to deviate from the schedule.” 5.C26


old friends and long-time customers, as well as new friends and potential partners.


What do you think are the key developments in, or threats to, your market sector at the current time?


The availability of low-cost software solutions has dramatically changed the landscape for manufacturers of high-cost, self-contained hardware products. This is both a challenge and an opportunity.


Gilbert Leb, vice president of marketing, ToolsOnAir Has IBC come at a good time


for the electronic media industry? Why? In these changing and challenging times, where media’s major players are downsizing or selling their broadcast divisions, IBC is an important opportunity for us to meet with end users and show them how we are demystifying broadcast technology. Once again this year, ToolsOnAir team is looking forward to welcoming


Why should delegates visit your stand at IBC?


Our ‘TV Station in a Mac’ system offers a cost-effective, easy to maintain, end-to-end professional broadcast TV workflow solution, based on reliable Apple hardware. We will demonstrate a complete end to end workflow from ingest to playout, showcasing the powerful integration capabilities of our just:mam Media Asset Management system. In the newsroom environment, ToolsOnAir is also changing the equation. Integration with popular systems including Octopus, AP ENPS, and Annova Open Media enables users to provide fully automated 24/7 playout, as well as an integrated solution for newsroom playout and realtime graphics. 7G39


DON’T LET LOW RESOLUTION DISTORT YOUR IMAGE.


SWITCH TO 3D TILE FORMAT.


The 3D Tile Format provides better-quality images for 3D content and maintains backward compatibility, allowing viewers not equipped for 3D to view the transmission as 2D images on their HD sets. The reconstructed right and left images maintain their original 720p spatial and temporal resolution, giving viewers the full benefi t of the original picture, and the transmission of both 2D and 3D can be achieved without the need for increased bandwidth.


Hall 5 Booth 5.A17


www.sisveltechnology.com www.3dt.it


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