West Midlands
Staffordshire Reboots Investment Service with Launch of ‘Invest Staffordshire’
Staffordshire County Council has officially relaunched its investment service under a new banner—Invest Staffordshire—to drive inward investment, support business growth, and stimulate economic activ- ity across the county. Unveiled at the UK Real Estate Investment & Infrastructure Forum (UKREiiF), Invest Staffordshire marks a fresh, coordinated approach to attracting investment and delivering stra- tegic development. The new team will work closely with public and private sector partners to unlock opportunities, strengthen local economies, and create skilled jobs for Staffordshire residents.
The initiative will champion Staffordshire’s key investment sites and sectors, with a strong focus on logistics, advanced manufacturing, and defence. It will also support transformative placemaking projects such as the Fifty500 Midlands Growth Corridor, which offers £1. 5 billion in investment potential, and The Central Edge, a strategic zone encompassing major developments like i54, West Midlands Interchange, and ROF Featherstone. Staffordshire’s central loca- tion within the UK’s logistics ‘golden triangle’—close to Birmingham, Liverpool, and Manchester—makes it an ideal base for business. Within a 45-minute radius, the county has access to a skilled workforce of four million people and 15 universities, reinforcing its strengths in tech, health, and manufacturing. Its cost-effective living and commercial space also make it increasingly attractive to investors.
Invest Staffordshire works in partnership with district, borough, and city councils across the county, including East Staffordshire, Lichfield, Newcastle-under-Lyme, South Staffordshire, Stafford, and Staffordshire Moorlands. Collaboration with Stoke-on-Trent City Council will also be a key driver of success. The team will promote a range of regeneration and development opportunities, including the Gungate Quarter in Tamworth, the redevelopment of Cannock’s Guildhall Shopping Centre, and projects with Keele University. Other highlights include a pioneering redevelopment in Newcastle-under- Lyme, high street revitalisation in East Staffordshire, and updates on the Birmingham Road site in Lichfield. Invest Staffordshire brings together the county’s inward investment and visitor economy func- tions under one strategic programme, offering a single point of entry for investors, developers, and agents.
Martin Murray, Deputy Leader and Cabinet Member for Economy and Skills, said: “For a county the size of Staffordshire, it’s vital we have a joined-up, targeted approach to attracting investment and supporting business growth. Invest Staffordshire is designed to do just that—helping us retain, reinforce, and create local jobs while unlocking the county’s full potential.”
To learn more,
visitwww.investstaffordshire.com or follow Invest Staffordshire on LinkedIn.
Stoke-on-Trent: An Ambitious City
For Stoke-on-Trent City Council, 2025 is turning into a year of significant celebration far beyond recognising the city’s landmark Centenary.
A number of strategic projects are now coming to fruition.
The most notable is Goods Yard, which reached practical completion earlier this year.
It’s a new neighbourhood, led by developer Capital&Centric, that sits between the city’s West Coast mainline railway station and the Trent and Mersey Canal close to the city’s primary arterial highway.
The scheme supported financially by the City Council, part utilising the previous Government’s Levelling Up Programme, is a £56 mil- lion investment which delivers new residential accommodation in the form of 174 design-led apartments with ground floor facilities, amenity space, commercial space (5,000sq ft) and new food and leisure space.
All this is set within a new public square with gardens with further food and beverage being accommodated within what was the sta- tion’s old signal box.
In close proximity is Station Road and College Road, a multi-mil- lion-pound transformational project funded from the Transforming Cities Fund. It creates a stronger link between the railway station and the city centre.
The scheme has included the complete redevelopment of Station Road and Winton Square which now boast everything from a new public realm and priority access for buses, via a bus gate, to the relo- cation of the Josiah Wedgwood statue to a prominent station-front position.
Following a robust procurement process the city council has selected COMMERCIAL PROPERTY MONTHLY 2025
their preferred long-term development partner GenR8/Kajima, with the primary focus being the city centre’s Etruscan Square site.
It’s one of the UK’s largest cleared city centre regeneration sites, the vision for the site is to enable a residential-led regeneration programme, made up of several phased developments.
Over the last couple of months Arcadis has been appointed to create a new city centre vision and masterplan, repositioning its role and identifying new investment opportunities.
This will identify key drivers for the local economy with the city very supportive of residential-led regeneration.
The city’s Local Plan is also undergoing public consultation, another key document that will drive new investment.
Beyond the city centre, the city council has identified its preferred development manager for the Spode Works site.
Capital&Centric are to implement a number of initiatives all designed to bring the site back into functional economic use after years of being relatively dormant.
It is anticipated this will accelerate the regeneration of this ex-pot- tery site creating a ‘createch’ cluster in addition to providing limited residential accommodation.
Other towns across the city are also benefiting from our Levelling Up Partnership programme, implementing a range of high street public realm schemes.
Stoke-on-Trent is a place to invest. It has delivered a very successful enterprise zone, creating over 2,000 new jobs, enabling new invest- ment. And it has tackled local housing and transport issues alongside regenerating communities.
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