CAMERA HIRE TOP 10
KIT
02
SONY FX9
03
ARRI ALEXA MINI LF
04
SONY VENICE
03 Average Day Rate £251
Top 5 hire from Alias Hire; Bluefin; Film Store; The Kit Room; New Day; Pro Motion; ProVision; S+O; Shoot Blue; Video Europe; VI Rental
Hired for The Real Manhunter - Sky (Bluefin); UEFA Euro 2020, BBC Comic Relief, Transistor/
Netflix – I am a Killer (Film Store); NHS Ad, Rugby World Cup, Tennis (New Day); Outsiders, Celebs Go Dating S10 (S+O); C4, BBC, ITV (VI Rental); Ambulance, Earth Storm (Pro Motion); Live + Wild, Dubai Hustle (ProVision)
Sony’s FX9 makes another step up the top ten list from third last time to second. As Bluefin says, the camera “ticks a lot of boxes.” While New Day notes that the FX9 now “seems to be the commercial/promo field camera of choice.” And its popularity could grow: “with the easing of Covid restrictions I would hope doc/daytime/ reality type programmes will come back thus driving the Sony FX6/FX9 rentals,” says Films at 59. S+O also predicts the camera wil gather pace “as clients and self-shooters alike realise the advantages brought by their auto-focus functionally on native E mount lenses — especially when shooting in Full Frame mode.” Film Store Rental says the FX9 is now “far and away the most popular camera across the entertainment and reality docu sectors.” The Kit Room says the camera has been an “instant hit with clients who are already familiar with FS7s.”
06 Average Day Rate £897
Top 5 hire from Dynamic Rentals; Films at 59; No Drama; Procam Take 2; ProVision; S+O; Shoot Blue; Video Europe
Hired for This Is Going To Hurt, BBC Natural History, Walk The Line (S+O), streamers
(Films at 59); Waterloo Road, The Wedding Season (ProVision); Various commercials for The Gate, Chief, LS Productions, Sugar Free TV, Tanami, Greenroom, Agile, Sky. Dramas - Cobra/ Sky, Ridley, Ralph & Katie/ITV (No Drama)
Arri’s Mini LF climbs up the top ten pro rental cameras list from sixth place to third this time. It sits alongside its rival, the Sony Venice (closely following in fourth spot) but both cameras “simply dominated the high- end global market in 2021,” says Dynamic Rental. “We had over 200 of them on rental and NEVER had enough.” ProVision says that “the Venice and Mini LF have both been busy in the drama market, the latter appearing to very much be the DoP’s camera of choice and appearing on many camera wish-lists. 2022 may be the last of the Alexa Mini proving our busiest camera, with the Alexa Mini LF looking like the most obvious successor.” No Drama says it has “seen the MiniLF become our go-to choice for high-end TV commercials and, in the latter part of the year, match Venice for popularity on dramas, only ever really stifled by budget where the Venice is as capable a camera - more so in many ways - but a more budget friendly choice.”
05 Average Day Rate £701
Top 5 hire from Dynamic Rentals; Films at 59; Film Store; No Drama; Procam Take 2; ProVision; Shoot Blue; Video Europe
Hired for Warner / Disney+ project (Film Store); Sumotherhood (Shoot Blue);
Terrestrial and streamers (Films at 59); Emily - Feature, TAPK - Feature), Hullraisers, Reassigned -Feature (ProVision); Stay Close/ Red Prods & Netflix, Red Rose/ Eleven Film, Gentleman Jack/Lookout Point, Crime/ Britbox (No Drama)
Up from fifth to fourth in the pro rental camera poll is the Sony Venice, just behind its rival the Alexa Mini LF. VMI says the Venice “has become incredibly popular” now and, “whilst the ARRI LF is now much more popular than before, the Sony Venice has become a really important camera for 4K drama/feature work.” And, alongside the Mini LF, ticks the streaming platform boxes. As Procam Take 2 says “The Sony Venice meets all the requirements of the streaming platforms and more.” And not just for drama. “The Sony Venice is quickly becoming the go-to system for big budget documentaries commissioned by the top streaming services for their original content,” says Film Store Rental. The question now is, what will happen to the Venice once its new sibling hits the market. “It will be interesting to see what the demand for the Sony VENICE is like once we start to see the Sony VENICE 2 being readily available,” says Video Europe.
Spring 2022
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