SURVEY
COMMERCIALS 30 TOP 30
01 RIFF RAFF
riffrafffilms.tv Studio 12, Hackney Downs Studios, E8 2BT t 0203 383 0193 Owner Matthew Fone eps Natalie Arnett, Tom Berendsen, Tracey Cooper credits Open Spaces by Megaforce for Burberry; Vegamama by Vedran Rupic for Uncommon/Wagamama
A very obvious highlight for this year’s number one company, Riff Raff, was its follow up to the critically lauded Festive spot for Burberry, Open Spaces. The ad, that gained the highest vote in this year’s survey was directed by the most voted for directing team in the survey too, Megaforce. “It felt like we built on the previous work, creating another disruptive film that helped
Burberry Open Spaces
Burberry position themselves away from the usual fashion houses,” says Riff Raff. ”Writing the creative within Riff Raff and dealing as the agency was very satisfying.” Riff Raff says the climate is “still buoyant. It still feels as though the long term strategy of investing in talent who only engage with projects we are stimulated by, rather than money, sets the company up to work best in a creative market even when finance is tight.” The key now, says Riff Raff, is to continue positive changes in the industry over the last couple of years, with a focus on “mental health and physical work practices and thinking less about money will make us better at doing our jobs.”
Spring 2022 C13
02 PULSE FILMS
pulsefilms.com 29-33 Scrutton Street, London EC2A 4HU t 0020 7426 5700 president, commercials, entertainment Davud Karbassioun md commercials, music videos James Sorton credits Midnight Ramadan League by Bassam Tariq for Adam & Eve DDB/FIFA; We The 15 by Sam Pilling for Adam & Eve DDB/The International Paralympic Committee
It’s been another standout year for Pulse Films in commercials, winning the 2021 British Arrows Production Company of the Year and taking second in both the Global Production company rankings at the Cannes Lions Festival and Campaign’s
Commercials 30
FIFA Midnight Ramadan League
Production Company of the Year list There’s been success across the roster with three directors - Oscar Hudson, Ninian Doff and Sam Pilling - in this year’s Commercials 30 best director top 10 along with standout work from Bassam Tariq and emerging directors on the roster (not to mention signing Asif Kapadia to the team. Beyond Commercials, Pulse Films “continued to demonstrate it can deliver at the highest level in Film & Television.” The second season of Gangs of London is soon to air and Apple TV+ doc Beastie Boys Story earned five Emmy nods. Other highlights include Nicholas Cage movie PIG and the Harry Potter cast reunion.
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