BEST IN SHOW COMMERCIALS 30
SURVEY
BEST AGENCIES TOP 10
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Uncommon adam&eveDDB Droga5 AMV BBDO Wieden + Kennedy Mother Lucky Generals VCCP Wonderhood 4Creative; BBH; McCann; Saatchi & Saatchi; Ogilvy
n.b. despite the recent merger of The Mill and MPC’s advertising arm, we have kept them distinct in the Post House vote this year as the votes are made in Jan/Feb and are for the past twelve months. The Best Colourists are listed under their new banners as those votes are for named individuals rather than companies
BEST POST HOUSES W
e ask commercials producers two questions about post houses in our annual survey.
Who do you rate most highly and who do you use the most? This year, it’s Electric Theatre Collective that comes out on top in both of those top tens. Commercials producers says of
ETC that it “always goes the extra mile and is a great collaborator on any project” and that the post house has a “boutique approach to solving big ideas with good people and energy.” Other producer voters say they “love working with them and trust them with all our projects,” saying that ETC “feel like family – great service, great online and colour. Very solid.” Black Kite takes second position
on both lists with commercials producers saying Black Kite is “the absolute best for creative support and smarts. We partner with them exclusively.” Others say that Black Kite has “brilliant working relationships
with directors and clients alike” and is “very good value for money” and is “talented and accommodating with a real understanding of how to make challenging budgets work. More ‘Can Do’ than a lot of the other big post houses.” Time Based Arts is the third
highest rated post house this year for its “exceptional talent, and an output that goes beyond the typical post- house work.” It’s also admired for its “meticulous craft and care” and for being “always able to accommodate long lists of deliverables” with a “strong roster of colourists.” Framestore is the fourth most
rated post house because of its “great creature vfx and superb grading” and because it “makes top tier work. Still.” The Mill is fifth highest rated
and the third most used outfit with producers rating its “expert professionalism and eye for detail” and because there’s “nothing they cannot do.”
Spring 2022 C10
favourite agencies to work with this time. Producers describe the agency as “brave, inspiring and challenging the mould.” Others point to Uncommon’s “commitment to creative, ground-breaking and often not traditionally-led creative approaches and work.” The agency garners votes for, among other things, its “innovation,” “quality creative ideas” and for “producing the most compelling and bravest work.” As one producer puts it “they only make bangers.” Last year’s first, and this year’s second, placed agency in the poll is adam&eveDDB. The agency wins votes from producers for its “consistently good scripts,”
U
ncommmon shoots to the top spot in our poll of commercials producers’
“continuous outstanding work” and for “pushing the boundaries.” As one producer says of the agency, it’s “always delivering a high standard of inspiring work and has been the front runner of the creative industry for years. Always collaborative and exciting to work with.” Droga 5 takes third place in the poll of commercials producers’ favourite agencies this time with producer voters saying “their work is so watchable! Bold and cool,” Others call the agency’s output “interesting and clever,” with others saying it is “unique and daring.” Producers say that at Droga 5 it “feels like there are zero creative compromises being made” and that the agency is “constantly making ideas better. Great collaborators who care about great writing.”
HIGHEST RATED POST HOUSE
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Electric Theatre Collective Black Kite Studios Time Based Arts Framestore The Mill Untold Studios MPC No.8 Absolute Coffee & TV Freefolk
POST HOUSES USED MOST
01 02 03 04 05 06 07 08 09 10= 10=
Electric Theatre Collective Black Kite Studios The Mill Framestore Coffee & TV No.8 Time Based Arts MPC Absolute Freefolk Untold Studios
Commercials 30
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