SURVEY
COMMERCIALS 30 TOP 30 07 ICONOCLAST
iconoclast.tv 25 Woodseer Street, London, E1 5HA t 020 3141 9107 md/ep Jean Mougin ep Guy Rolfe HoP Kate Sharpe Levene credits Whatever It Takes by Jonathan Alric for AMV BBDO/Macmillan; Manifesto by Alaska for W+K Amsterdam/Samsung
“We’re really diversifying our creative output,” says Iconoclast. And that includes a new gallery
08 PASSION PICTURES
passion-pictures.com t 020 7323 9933 CEO Nick Southgate founder/ep Andrew Ruhemann ep commercials Belle Palmer credits Barbour x Paddington Please Look After This Bear by againstallodds for Barbour; Good Things Happen by Dave Scanlon for VCCP/Compare the Market
space at Woodseer Street with upcoming screenings and art exhibitions this year “keep an eye out!” Iconoclast is also “investing in films & TV, our record label, and non industry talks and community outreach and awareness programmes.” A highlight was Jonathan Alric’s heartbreaking Whatever it Takes as was “getting our upcoming and emerging talent their first commercial projects which has been exciting.”
09 ROGUE FILMS
roguefilms.co.uk 19, 20 Great Sutton St, London EC1V 0DR t 020 33879 8000 partner/md/ ep Kate Taylor partner/ep James Howland founder/ep Charlie Crompton credits OMG Adele by Sam Brown for Columbia/Universal; Jump by Sam Brown for Apple/Apple Airpods
10 NEXUS STUDIOS
nexusstudios.com 25 Chart Street, Shoreditch, London N1 6FA t 020 7749 7500 co-founder/ep Charlotte Bavasso co founder/ ecd Chris O’Reilly md James Tomkinson credits Drawn Closer by Patrick Osborne for 180LA/Cox Communications; Let’s Go There by Factory Fifteen for BBC Creative
Macmillan Whatever It Takes
11 STINK
stinkfilms.com 5-23 Old Street, London, EC1V 9HL t 020 7462 4000 global head of film Blake Powell md London Andrew Levene senior EP Jon Chads credits New Play by Felix Brady for Wieden + Kennedy Amsterdam/ Nike; Water Aid Can’t by Olivia Rose for Don’t Panic/Water Aid
Barbour Please Look After This Bear 12 PRETTY BIRD
prettybird.co West Wing, Somerset House, London WC2R 1LA t 020 3701 7600 co-founder/ep Juliette Larthe HoP Fiona Bamford-Phillips ep Ted Thornton credits King of The Streets by Salomon Ligthelm for Cake/JD Sports; Seeing Red by Margot Bowman for Adam + Eve/Hey Girls
“The amount of work we have managed to do despite Covid19 restrictions” was a highlight, says Pretty Bird. “From ads for period poverty, to socially conscious work, to fun funny spots, dark cool and twisted music videos, flamboyant
OMG Adele
Drawn Closer 13 OUTSIDER JD Sports King of the Streets
and extravagant looking films for big pop stars, ads for a lovely plethora of clients...” Pretty Bird says of the past year “commercial producers have had to be incredibly resourceful and fast reacting to be able to navigate the ever changing rules and regulations in place surrounding COVID19.”
Spring 2022 C15
outsider.tv 41-42 Foley Street, London, W1W 7TS t 020 7636 6666 chairman Robert Campbell md Richard Packer ep Simon Elborne credits Welcome Back by Chris Balmond for
AMV.BBDO/Guinness; This is Our Christmas, This is Our BBC by James Rouse for BBC Creative/BBC
2021 was a resurgent year for the sector, says Outsider. “Unlike 2020, 2021 had far healthier budgets on average and there was generally more work around” especially from the summer onwards. “It
Commercials 30
Nike New Play
Guinness Welcome Back
was during this summer period that many of the Christmas briefs came in. It’s such a big part of the UK ad land calendar and we were fortunate to produce four of the big campaigns, including those for M&S Food, Asda, Amazon Prime and the BBC, each of which had a different director at the helm.
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