SURVEY


COMMERCIALS 30 BEST IN SHOW


PEER POLL TOP 10 Who are the rival commercials production companies you most respect?


01 RIFF RAFF Riff Raff places first in the Peer Poll, our poll of commercials production companies’ favourite rival companies, this year after taking joint first last time. Riff Raff picks up votes for its “great talent and output” and for “consistently turning out world-class work with wit and innovation.” Rival producers say there’s “a confident swagger in all they do” and that they “produce some of the most interesting and bold work.”


02 PULSE FILMS In at second this time is Pulse Films. Pulse is praised for having “homegrown talent and a diverse roster of different directors doing their own thing and not all copying a house style.” Producers also say of Pulse: “they’re producing the range of work we aspire to ourselves across commercials, promos and long-form.” As one rival says, Pulse makes “a huge range of top quality work made by good humans without ego.”


=03 ACADEMY Academy is in at joint third this time. Fellow producers admire


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it for its “consistently high quality work” and “high-level craft” as well as its “old-school poise in a contemporary style.” Other commercials peers say of Academy: “solid production experience, lovely people, amazing talent.”


=03 OBJECT + ANIMAL Object & Animal is also voted joint third. The company is described by its voters as “good people doing great work” who “live and breathe having a diverse roster and run environmentally conscious productions” while “bridging the gap between ‘just being cool’ and actually creating advertising work.”


05 BLINK In fifth place in the Peer Poll is Blink, with rival producers saying the company is “having their best year ever. Great work for B&Q, Amazon, The BBC and more.” Others point to Blink’s “breadth of work” and to its animation arm, Blinkink, “for their quality craft and stopframe work.”


06 BISCUIT Biscuit takes sixth in this year’s Peer Poll. Votes are sent its way for


Commercials 30


its “consistent output of comedy” and for its “interesting directors and consistently good work.”


07 SOMESUCH In at seventh in this year’s poll is Somesuch, picked out both for “their work with Kim Gehrig” and also for “always picking up on the best young talent and doing things differently.”


08 PRET TY BIRD Pretty Bird is in at eighth in the Peer Poll with rivals pointing to its “culturally interesting work,” and for “actively promoting a diverse roster.”


09 MERMAN Merman makes it to ninth in the poll as “their growth has been impressive” as well as for “understanding the new media landscape and cleverly creating a hybrid prod co that encourages and supports cross platform work.”


10= CAVIAR; FRIEND; ROGUE; SMUGGLER Four companies make equal 10th. Smuggler, Caviar for the “amazing work being produced,” Friend for its “great roster” and Rogue for its “strong female leadership.”


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