CAMERA HIRE TOP 10
KIT
10
Aſter a tough couple of years, the camera rental market is hoping for a big year ahead. And new models expected from Sony and Arri in particlular look likely to supplant some old favourites
HOW IT WORKS At the beginning of the year, Televisual sent
survey forms to a wide range of camera hire companies. Each was asked to list their five most rented cameras of 2021, along with the percentage of hires each model received. An overall ranking of the most rented models was then created by multiplying the average percentage usage of each model by how many hire companies listed it in their top five.
TOP TEN RENTAL CAMERAS
business for us back to pre-pandemic levels.” “The last two years have been something of a rollercoaster for most rental
O
houses,” says Shoot Blue. “So whilst we are expecting the current demand to continue (and possibly grow further) to some extent, it’s still a case of ‘proceed with caution’ when it comes to investing in new equipment.” ProVision is one of many rental houses looking ahead with positivity: “With
COVID restrictions looking to ease, 2022 is projected to be a very busy year in the drama world.” The medium-term industry trend, particularly in HETV production, is certainly for an upward curve. As S+O says: “hunger for investment from streaming services such as Netflix and broadcast companies like Sky brings hope for an expected growth in production requirements in the coming months and years” That hope is reflected in some stats from this year’s survey. While the average investment planned by rental houses in last year’s survey was £593k (median £250k), the average planned investment for the next 12 months is a little over £900k (median £440k). And where will that investment go? The rental houses replying to this survey say
that the new Sony Venice MkII is the number one investment plan for next year with the soon to emerge ARRI S35 4K in second (along with the already popular Sony FX6 and Sony FX9). In amongst those top five investment plans remains the Arri Alexa Mini LF, now
starting to supersede the original Mini (now being retired by Arri). The original Mini is still at the top of the pro rental chart, with plenty of rental houses saying it will stay that way for a while yet but that the Mini LF will finally outpace it soon. The Sony Venice MkII is also expected to have a big impact on the original
Venice. “It will be interesting to see what the demand for the Sony Venice is like once we start to see the Sony Venice 2 being readily available,” says Video Europe. Procam Take 2 say it is “closely watching how the market engages and reacts to the launch of the Sony Venice 2.” ProVision says it expects “the Sony Venice 2 to be on DoP’s camera lists going forward, so will be in our fleet shortly.” No Drama says: “Once Venice 2 is released we’ll see that getting requested straight onto commercials.” The big news over the coming year is likely to be the upcoming ARRI S35 4K
Spring 2022
televisual.com 61
ptimistic but cautious is probably the best way to sum up the mood of the camera rental market right now. Alias Hire says it is “very much expecting 2022 to still be impacted
by Covid related issues” and, although this next year should be an improvement on 2021 “in all reality, we could be waiting till 2023 to see
10
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132
