TOP 30 COMMERCIALS 30 14 CAVIAR
caviar.tv 75 Newman Street, London, W1T 3EN t 020 3219 7960 md/ep Sorcha Shepherd hop Neil Cray ep Nisha Mullea credits Get Smooth Again by Los Perez for Klarna; Set Your Business Free by Cloe Bailly for Wonderhood Studios/Starling Bank
“Our most successful year to date after a Covid-ridden 2019,” says Caviar of the past 12 months. “In terms of creative scripts” there’s
15 OBJECT & ANIMAL
objectanimal.com 1 Helmsley Place, Hackney, London, E8 3SB t 020 3633 7665 partner/ep Dom Thomas partner/ep Morgan Clement ep Laura Hegarty credits Imaginary Iggy by Bert & Bertie for Leo Burnett/McDonalds; Longboard Family by FKA Twigs for Droga5 NYC/Facebook
SURVEY
been “a big improvement on past years, board flow is busy and it’s an exciting time for our industry.” However “budgets continue to not live up to the creative so there is a lot of time having to negotiate what is feasible and what is not.” The hope for the future is that “clients and agencies stick to their commitment of giving more opportunities to underrepresented talent.” If they do, “we will be seeing a lot more diversity and inclusivity shining through this year.”
16 KNUCKLEHEAD
knucklehead.tv 68-80 Hanbury Street London, E1 5JL t 020 7292 7950 managing partners Tim Katz, Matthew Brown credits For You by Maceo Frost for adam&eveDDB/ Virgin Media; ViciousCircle by Siri Bunford for Wunderman Thompson/ HSBC x Shelter
17 HUNGRY MAN
hungryman.com 1-2 Herbal Hill, London, EC1R 5EF t 020 7239 4550 Managing Partners Matt Buels, Mino Jarjoura, Alex Mehedeff credits Amazon Alexa’s Body by Wayne McClammy for Lucky Generals/Amazon; The Athlete Refugee Team Story by Richard Bullock for On/ On Running
Klarna Get Smooth Again
18 MERMAN
hellomerman.com 202 Blackfriars Road, London, SE1 8NJ t 020 7846 0650 managing partners Spencer Dodd, Siobhan Murphy HoP Clara Bennett credits Brotherhood by Michel & Nico for William Hill; Keep Up With The Clicks by Martin Krejci for 180 Amsterdam/DHL
McDonalds Imaginary Iggy 19 RATTLING STICK
rattlingstick.com 25-26 Dering Street London W1S 1AT t 020 7851 2000 president Johnnie Frankel ep Stuart Bentham new business Josie Juneau credits Have You Heard? by Owen Trevor for Fold7/ Audible; The World’s Strongest Women by Fern Berresford for The Company of Huskies/Allianz Insurance/Women’s Aid
Unsurprisingly, the tragic passing of legendary director and Rattling Stick co founder, Ringan Ledwidge, is front of mind for Rattling Stick. “Nothing will make up for losing our
HSBC/Shelter ViciousCircle
Amazon Alexa’s Body 20 PARTIZAN Audible Have You Heard?
founder and dear friend Ringan,” says Rattling Stick, but “he would want us to focus on the highlights.” And there have been many, including Daniel Kleinman’s Bond titles finally getting their run out and new talent joining - Nosa Eke, Yemi Bamiro and the Tao/s “keeping our offering fresh and relevant.”
Spring 2022 C16
partizan.com 19-23 Kingsland Road, London, E2 8AA t 020 7851 0200 md Jenny Beckett COO Robert Appleyard head of production Ella More O’Ferrall credits Sore Nips by Ally Pankiw for AMV BBDO/ Maltesers; Terra Cene by Nono for Nowness/The Karman Project
Partizan says a highlight over the past year has been “employing four new production staff to join our already strong team. We pride ourselves on nurturing our production talent as well as our directors.” Partizan says the year’s
Commercials 30
William Hill Brotherhood
Maltesers Sore Nips
been “busy! Lots of fast turn around projects. A challenge to execute with lower budgets and an expectation of more shoot days. Crew rates are increasing, budgets decreasing and there’s an expectation to include more deliverables; but our producers have tackled each project with the same enthusiasm as always.”
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