CAMERA HIRE TOP 10
KIT
camera, slated for release this spring. VMI says “we are eagerly waiting for the new S35 ARRI camera to come to market, which we plan to buy in bulk.” ProVision says, “we are excited to see when Arri reveal more details about the Alexa S35 4k as that should very quickly become a standard in the TV drama sector.” Although as No Drama says, its success “will completely depend on the formats, both res and speed, it arrives on the scene with.” Outside of the high end, the FS7 is still
holding on surprisingly well. Says the Kit Room: “Whilst Sony FX9’s and FX6 are becoming very popular, Sony FS7 is still a reliable workhorse for many budget conscious productions.” Run Hire too says, “We’ve not made the leap
to the FX6 or FX9 yet, as we haven’t had many enquires for it and, as such, we have kept our fleet of FS7 MKI and MKII cameras going, and they have been flying off the shelves consistently all through 2021 and into 2022.” But the FS7, and the FS7 MkII’s time is surely coming. ProVision says that “not surprisingly the Sony FX6 and FX9 have been instant hits and replaced the FS7 as leaders in the factual market.” But it’s not all about the Sony and
Arri. Rental houses report the Canon C300 MkII still does business (and even the XF305). VMI says the “Canon C500 II has been supremely popular and made full frame acquisition both affordable and accessible.” With Film Store saying “Canon will push to recapture the market they once dominated with the C300. Their recent releases in the EOS range, coupled with their drive toward the mirrorless sector and rumoured upcoming cameras are both impressive and encouraging for shooters that enjoy the Canon look.” S+O says the “recently introduced
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01- Average Day Rate £453
Top 5 hire from Dynamic Rentals; Films at 59; Film Store; The Kit Room; New Day; No Drama; Procam Take 2; Pro Motion; ProVision; S+O; Shoot Blue; Video Europe; VMI
Hired for
RED Komodo was a great addition to their line-up, its revolutionary format captivated the interest of many of our new and regular clients alike. Hopefully, the Raptor XL will be the camera for hire companies looking for a complete RED solution.” Films at 59, nestled as it is in the natural history hub of Bristol, similarly says that “natural history is still flying the Red flag so they will continue to be our most popular cameras until a possible replacement comes along.” And others may make a move too, says Film
Store, “Blackmagic have a knack of stunning the industry with their ever-increasing sensor resolutions, backend support and industry standard software.”
We are eagerly waiting for the new S35 ARRI camera
Warner Music UK – Rod Stewart Sailing for Americas Cup, BBC – Big Weekend, CC Lab / Sky Arts – Noel Gallagher Out Of The Now (Film Store); Great British Architects, various promos (New Day); Married At First Sight S6, Jamie Oliver: Together, The Emily Atack Show S2 (S+O); Inside Number 9 - BBC), Henry VIII (Blakeway Productions for Channel 5 (VMI); Commercials, music videos (Pro Motion); UK terrestrial (Films at 59); The Bay, Happy Valley 3, Vera, The Reckoning, The Tower, Ackley Bridge 5 (ProVision); Various Commercials for The Gate, Chief, LS Productions, Boohoo, Sky Creative, All Creatures Great & Small (Channel 5/ Playground TV), StoneHouse, BBC Alba Triuir, STAD for Cwmni Da, The Confessions of Frannie Langton (No Drama)
It’s another year in the number one spot for the original Arri Alexa Mini in our poll of the most popular pro cameras in the rental market. Despite its continued popularity,
the camera that was first introduced way back in 2015 will be discontinued by Arri this year. Arri is now to focus on the Alexa Mini LF as its offering for large format productions with the upcoming ARRI S35 4K camera aimed at Super 35 productions. Despite it leaving the factory lines, the original Mini will surely be a rental favourite for a good few years yet.
As Shoot Blue says, “the ARRI Alexa
Mini has continued its reign as our best performing camera model overall. Despite its age, it’s still very much in demand for short form projects such as commercials and branded content. Given how popular the Mini still is, it’s been a great ROI for rental houses who have invested in this camera.” VMI similarly expects “the ARRI
Alexa Mini to continue its dominance in the UK production industry as it continues to be the go-to camera for the majority of drama and commercials productions until the next ARRI camera lands later this year.” The near seven-year-old Mini
suffers for its lack of true 4K capture, and this “limits its appeal for platforms such as the Netflix and Amazon,” says Shoot Blue. But despite this, the Mini has “continued to be a workhorse,” says No Drama. “less so on high end commercials; Mini LF has established itself there with Venice following closely behind but, on run of the mill TVCs, television drama and low budget features, it’s still a very popular and capable choice.” Provision predicts that the Mini
“will probably have another year at the top of the list” because “although native 4k and Full Frame requirements are more popular than a year ago, they’re still not the majority.”
Spring 2022
televisual.com 63
ARRI ALEXA MINI
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