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MYBA


Show of strength


Tove Johnson shares her thoughts about MYBA’s growing involvement in international yacht shows


M


YBA The Worldwide Yachting Association takes particular pride in organising, supporting and participating in events that have the sustainability of the whole


yachting industry at heart and help define its future. The focus of the Association is always on bringing together the best of the yachting industry, setting standards of excellence and providing opportunities for professional and personal growth. When all of this happens in one place, and over a relatively short time span, you are most likely attending one of the yacht shows that MYBA is actively involved in.


MYBA is well aware that yacht shows are among the most important and productive events for superyacht professionals, as they are able to gather accurate information about yachts and their crew, learn all about the latest developments in the yachting industry, attend informative seminars, network and discover new destinations. This accumulation of knowledge and information is vital when offering expert advice and guidance to clients, and that is why MYBA makes its appearance at more than one show.


The first and foremost is the MYBA Charter Show, one of the most important fixtures on the yachting calendar and an excellent example of the Association’s organizational skills. It is solid proof that the Association possesses the know – how necessary for putting on its own Show. The 29th MYBA Charter Show, which was held for the very first time at OneOcean Port Vell in Barcelona, was a new chapter in the Show’s long history and one that has provided many reasons for celebration. Despite the fact that the organisers had less than 10 months in which to complete all preparations for the change of venue, it was a Show that set new records and created positive waves. The 495 brokers and charter managers in attendance were able to personally inspect and appraise some of the most luxurious charter yachts in the world but they also had the opportunity of exploring one of the most vibrant cities in the world. Studded with the architectural gems of Gaudi and culinary stars, Barcelona is simply a spectacular setting for a boat show of international acclaim. Add to that 554 crew members who worked very


hard to ensure that everything was ship shape, 107 exhibitors displaying the finest ancillary services on the market, countless social events, and you have the recipe for success.


Partnerships are also very important to MYBA as it strongly believes in working with others for the good of all. A combination of strengths, skills and resources are essential to the yachting industry and a fine example of this is the increasingly successful Palma Superyacht Show. Conducted in partnership with MYBA, it has gone from strength to strength and provides attendees with the opportunity to view a choice selection of vessels from every segment of the market, in a location that was voted as the “Best Place to Live in the World”. One of its highlights is the unique balance between sailing yachts and motor yachts, which are available both for sale and charter. The Palma Superyacht Show is beneficial for the industry in Spain, but also for Palma as a destination. The same line of thinking applies to the MYBA Superyacht Pop-Up Show which is the result of a close collaboration between MYBA and Porto Montenegro. The protagonists are always the yachts but the spotlight also falls on the exceptional services that are available to superyachts and the striking beauty of the surrounding cruising grounds.


A strong bond has also been forged with the Antigua Yacht Charter Show, with a member of the MYBA Charter Shows Panel acting as a liaison for many years. The Association is a loyal sponsor of the Captains’ Soiree, whose proceeds support worthwhile charities such as the Cobbs Cross Primary School. Recently, MYBA’s involvement in supporting international yacht shows has grown even further to include the Mediterranean Yacht Show, which is organised by the Greek Yachting Association and held in the picturesque town of Nafplion. With an impressive collection of EU flagged superyachts available for charter in the Eastern Mediterranean and a selection of historical and cultural sites at a stone’s throw, the MEDYS attracts a large number of MYBA Members. During the 2017 show Fiona Maureso, MYBA President, chaired a workshop on the subject of “MYBA & the East Med”, with the main message being: “Growth is never by mere chance; it is the result of forces working together”.


ONBOARD | SUMMER 2017 | 11


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