COMPANY FOCUS Endorphina
Jonathan Martini, senior sales manager at Endorphina, delves into the slot games provider’s 2023 highlights and plans for the year ahead.
Tell us about your 2023 highlights. 2023 was an amazing year - we were able to secure deals with some of the biggest and most reputable brands in iGaming. Relax Gaming, Paf and GIG, and Betway, to name a few. On the other hand, the gaming industry saw a surge in demand for innovative titles, particularly crash games, which experienced significant popularity. While I believe the craze for crash games might not last indefinitely, leading to potential downturns for some providers, the lessons learned from these games will leave a lasting impact on the industry. Additionally, major milestones for us included launching the first game featuring fully AI-generated visuals, entering the Argentinian market, debuting in Switzerland, and partnering with Stoixman and Fonbet in Greece to achieve near-total market coverage.
What are your business goals for 2024? How will you achieve them?
2024 is going to be another year full of exciting projects and great challenges. But with great challenges come great opportunities. We are planning to enter more regulated markets and
further strengthen our footprint in those we have already entered.
Last year, Endorphina secured partnerships with many leading operators. Can you reveal any partnership plans for the new year? I can’t reveal too much, but we are going to launch Portugal with an amazing Partner. We are actually going to launch some of the biggest and most exciting companies this year. Keep your eyes peeled for the announcement.
What about slot releases? How are you catering to players this year? We are still following and staying true to our Endorphina philosophy of putting the player first. That is why we offer the most competitive RTP settings. We will release a multitude of games, some focusing on familiar characters and/or familiar mechanics and some new off-the-wall ideas.
Endorphina returned to ICE for yet another year, tell us about your experience. It’s still crazy to me to think this is the last ICE in London. February means ICE in London, which has
been a reality for me and so many of my colleagues in iGaming. It’s the end of an era, for sure. As one of the well-known casino software providers, Endorphina always finds new and unique ways to amaze its audience. During ICE LONDON 2024, we prepared 101 daily prizes to give away to attendees for the entire duration of the event, the top prize being a phenomenal black-and-white Nintendo!
Will you be exhibiting at any other industry events this year? If so, what can visitors expect? Yes, we are going to exhibit at multiple events all across the world. Visitors can expect our trademark crazy Endorphina stands. Our goal is always to brighten everybody’s day. Whether a person just strolls by or comes to our stand for a chat or a cup of coffee, we want people to leave with a smile on their faces.
Where do you see Endorphina in the next five years?
Endorphina is already one of the top game providers in the industry. We will make sure this trend continues. So where do I see us in 5 years? At the very top! Where else?
14 MARCH 2024 GIO
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