ICE 2024 REVIEW
IGT I
nternational Game Technology showcased a comprehensive portfolio of performance- focused gaming, iGaming, iLottery, systems
and sports betting solutions at ICE London 2024. The three-day event was the perfect opportunity for IGT to demonstrate its leadership in research-driven gaming solutions that propel growth and generate player excitement. “IGT brings a strong international product offering to ICE London 2024, supported by tremendous momentum across multiple product lines and geographies including high-growth regions such as Eastern Europe, Spain and Latin America,” said Renato Ascoli, IGT CEO Global Gaming. “We invite our customers from around the world to experience proven multi level progressive games such as Mystery of the Lamp, Prosperity Link and Egyptian Link, our newly re-engineered MESA 4K electronic table games terminal, advanced multi-game offerings, award-winning cloud-based technologies and much more.” “IGT PlayDigital is excited to return to ICE with a powerful lineup of iGaming content and promotional tools and our leading B2B sports betting technology and services,” said Enrico Drago, IGT PlayDigital CEO. “Given the growth potential of the iGaming and sports betting sectors and the regional relevance of digital and betting at ICE London 2024, IGT PlayDigital’s ICE showcase will reflect our focus on helping operators unlock new revenue opportunities while offering players personalized gaming experiences.” IGT’s ICE stand displayed more than 125 gaming machines, featuring next- generation systems and iLottery solutions, and included a dedicated IGT PlayDigital™ zone where event attendees experienced the very best in iGaming and sports betting innovation. For the first time at ICE, attendees were also able to preview the sleek, high-performing PeakCurve™49 cabinet with IGT’s video core and MLP content. Some of the highlights from IGT’s included:
Performance-Proven Multi-Level Progressives (MLP): A centerpiece of IGT’s ICE portfolio was its lineup of new and globally celebrated MLPs. IGT featured the acclaimed Prosperity Link™ game on the PeakSlant™49 cabinet and Mystery of the Lamp™ game on the new-to-the-region PeakCurve49 cabinet, along with new base game themes for the high-performing Egyptian Link™ title on the widely deployed PeakSlant32 cabinet. Compelling new MLP games Golden Eagle™ and Golden Phoenix™ made their trade show debut at ICE.
IGT UNITE™ Multi-Game Bundles for Eastern Europe: ICE saw the trade show debut for the
Company’s new IGT UNITE multi-game bundles for Eastern Europe. IGT UNITE brings together prolific IGT core games from the Cash Eruption™ series and iconic titles such as Red Hot Joker™ with high-performing MLP titles such as the Egyptian Link game on a single cabinet. The solution offers players tremendous choice and convenience and enables operators to maximize game stability and entertainment options on their gaming floors. International Debut of MESA 4K Electronic Tables Games (ETG) Terminal: IGT’s MESA 4K ETG terminal features a 27-inch 4K ultra-HD display and offers a new player interface that permits players to play up to four games simultaneously. It features a highly configurable terminal design, a range of flexible and scalable merchandising options, and enables players to seamlessly enjoy RNG and dealer-assisted games in a hybrid configuration.
52 MARCH 2024
Digital Solutions and Services: The IGT PlayDigital segment highlighted the quality and diversity of its industry-leading game portfolio, led by standout games Cleopatra™ Hyper Hits™ and Shootin’ Hoops, and its leadership in omnichannel content via games such as Mystery of the Lamp Treasure Oasis™. IGT PlayDigital also demonstrated the many advantages of its engagement and game aggregation platforms, as well as its revolutionary Prize Engine technology. IGT PlaySports™ team members were on-stand to provide a comprehensive view of platform capabilities, self-service betting technologies and end-to-end trading advisory services. Research-Driven, Performance-Focused Core Content: The Company displayed a compelling portfolio of regionally attuned core video games on a variety of Peak cabinets, including the Raise the Sails™, San Xing™ Riches and Samurai 888™ Spin games. IGT’s USwitch™ multi-game bundles for Western Europe and Africa allow for supreme operator configurability and deliver compelling mixes of up to 10 games on a single gaming machine, was another centerpiece of IGT’s core video ICE portfolio. Additionally, IGT presented its leading products for Spain’s amusement with prize (AWP) market with the Treasure Box™ game and the all-new Diamond Mania™ game on the BINTIA 27-inch multi- game cabinet.
Content Optimization via IGT Evolve: ICE was the global trade show debut for IGT Evolve, the Company’s cloud- based managed service. With the IGT Evolve solution, operators can ensure they are maximizing the returns of their gaming floor configuration and IGT game investments via real-time performance monitoring, skilled consultancy and remote cloud-based game download and configuration. IGT Returned to the ICE Consumer
Protection Zone: In support of IGT’s Sustainable Play™ sustainability initiative, the Company had a leading presence in the ICE Consumer Protection Zone, a dedicated area for industry-wide promotion of responsible gaming and safer gambling. IGT hosted a sustainability roundtable and participated in a panel discussion about the importance of Positive Play. IGT’s ICE showcase also highlighted the latest in compelling VLT cabinets and content, IGT ADVANTAGE® CMS-driven advancements to the player experience, industry-leading video poker content and hardware and more.
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