ICE 2024 REVIEW
and advanced animations. The cabinet’s innovative contour design includes a 27-inch top monitor display that seamlessly flows into the player panel. Also making its UK debut was the
Light & Wonder W
ith industry-first licensed titles and groundbreaking table and systems solutions, Light & Wonder
demonstrated its commitment to elevating the player experience at this year’s ICE. It’s the “Year of the Dragon” and L&W
celebrated by debuting three dragon-themed games within their stand. Fresh off its Australian market success was the top-performing DRAGON TRAIN™. The Company doubled down on the success of its dragon themed slots with two new titles including DRAGON SPIN™ CROSS LINK™ and DRAGON 金金金金™ JIN LONG JIN BAO™. L&W announced its industry-first licensing
agreement with Netflix late last year and ICE attendees were able to experience SQUID GAME slots at the show. The SQUID GAME slots are based on the widely acclaimed and most- popular Netflix series of all time, SQUID GAME, which seamlessly integrates iconic games from the show such as Red Light, Green Light; Tug of War; and The Glass Tile. Additionally, classic L&W player-favorite titles such as DUO FU DUO CAI™ GRAND and JIN JI BAO XI™ GRAND were also presented.
Innovations in iGaming On the iGaming side, customers were able to get a firsthand look at the team’s content roadmap with titles such as SQUID GAME ONE LUCKY DAY along with innovations in the Multiplayer space. Additionally, the Company highlighted upcoming enhancements to its network Jackpot capabilities including marketing jackpots powered by Flows, a third-party technology company.
58 MARCH 2024
Company’s globally available KASCADA™ Dual Screen cabinet. The eye-catching cabinet offers dual high-resolution 27-inch monitors with a floating 27-inch topper to deliver striking, crystal-clear graphics to support Light & Wonder’s library of over 200 high-quality games. Industry-Leading Tables The Company demonstrated its position as the market-leading table games provider and presented its latest table game offerings with innovative solutions including the revolutionary progressive system, GM ATLAS™, QUARTZ™ cabinet, SHUFFLESTAR™ and I-DEAL™ Plus single deck shuffler.
Market-Leading Cross-Channel Slots The company further demonstrated its position as the leading cross-platform global games provider and showcased top-performing titles for the EMEA market with DRAGON TRAIN and HOT HOT BLAZING LOCK™. RAINBOW RICHES LOCO MOTION™ made its UK debut, offering players two exciting bonuses with expanding wilds for an engaging experience no matter where they play.
Head-Turning Hardware Light & Wonder also presented the COSMIC™ cabinet at this year’s ICE, offering players an immersive experience through revolutionary fiber-optic lighting
Experience-Elevating Systems Solutions Light & Wonder also showcased its end-to- end cross-platform suite of solutions designed to elevate the player experience. Its system-agnostic global platform, L&W ENGAGE, enables operators to leverage data to execute a cohesive curated customer journey at every touchpoint regardless of location, vertical or platform. The system’s third-party integration allows for a seamless experience at any property. The Company also shone a spotlight on
its latest cashless solution, RAPIDPLAY™, which enables quick and secure cashless slot machine transactions in as little as eight seconds - no cash, player card or mobile app required.
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