ONLINE NEWS
FanDuel acquires BeyondPlay
BeyondPlay has been acquired by FanDuel – the operator behind the #1 sportsbook and #2 iGaming brand in the US, and part of Flutter Entertainment, the world’s leading sports betting and iGaming company. The sale will see BeyondPlay become part of FanDuel Casino – FanDuel’s leading iGaming brand – with a focus on product development and innovation.
BeyondPlay is a B2B technology venture offering next generation iGaming software which focuses on player engagement. The company currently provides two flagship products – a Jackpot Management System offering content-agnostic and highly customizable jackpot campaigns, and a Multiplayer Software that allows multiple users to participate in the same casino game sessions, pool their stakes and share their entertainment experience.
The strategic acquisition of BeyondPlay will further enhance FanDuel’s iGaming offer, particularly with the addition of market-proven, best-in-class jackpot technology and innovative multiplayer software capabilities. FanDuel Casino has quickly become the number-two iGaming brand in the US, growing its share of the market to 26% in Q4 2023, which was up 5% year-on-year.
Commenting on the acquisition, Asif Noifeld,
managing director at FanDuel Casino, said: “I’m absolutely delighted with the acquisition of BeyondPlay. Our US strategy is about investing to win, and continuously improving our iGaming proposition for our customers is a key part of that. This acquisition further strengthens FanDuel Casino’s leading customer experience, by adding BeyondPlay’s best-in-class jackpots and multiplayer technology. We’re also excited to welcome their experienced team to FanDuel and look forward to working together to continue to grow our rising share of the US iGaming market.”
Karolina Pelc, CEO at BeyondPlay, added: “As a founder, witnessing the journey of our start-up from its humble beginnings to becoming part of the world’s leading online sports betting and iGaming company is an incredibly gratifying experience. This acquisition validates the hard work and dedication of our team and the vision behind our products. We are excited to join forces with FanDuel Casino to amplify the impact of our technology on a global scale. This milestone marks not just the culmination of our tireless efforts, but the beginning of an exciting new chapter.”
Sportingtech pens LatAm
content deal with Darwin Gaming
Sportingtech has partnered with Maltese iGaming supplier Darwin Gaming, to integrate its portfolio of mobile-friendly games. Under the terms of the agreement, Darwin Gaming will add more than 60 high-quality online games, such as Luva Melhor do Mundo, Brasil Goool, and Crash Evolution, to Sportingtech’s robust iGaming platform, which already features more than 100,000 games from over 100 carefully selected games providers. Robert Nevill, senior commercial manager at Sportingtech, said: “We are delighted to partner with Darwin Gaming to continue enhancing our online games portfolio in a time when trends and tastes are ever-changing
“We are confident that with Darwin Gaming’s mobile gaming expertise and its rich LatAm- themed releases, we will continue to thrill players with the new experiences they crave.” Rui Pena, chief operating officer at Darwin Gaming, said: “Partnering with such a highly-regarded provider as Sportingtech is a vital step for us and we are pleased that our portfolio has found a home on their reliable, dynamic platform.
“Sportingtech prides itself on being able to diversify and customise its offering and with our products, I am certain this will be achieved.”
BetConstruct and Flutter Entertainment enter partnership
BetConstruct has entered a new collaboration with Flutter Entertainment, a global powerhouse in the iGaming world. Standing as the parent company with a vast portfolio of renowned brands, Flutter Entertainment has established a strong presence in over 20 regulated markets and a
vast global customer base exceeding 18 million. The company has made its name by offering solutions and games that have gained global success while ensuring a secure and engaging environment for its clients.
As a result of shared ambitions for
providing safer and more engaging products, Flutter Entertainment has added BetConstruct’s gaming offerings on Betfair International, a key platform within Flutter Entertainment’s portfolio. Now, players can find CreedRoomz and Pascal Gaming’s popular titles on the Betfair platform, with PopOK Gaming soon to be added.
“Partnering with BetConstruct marks an exciting milestone as we bring their engaging gaming lineup to Betfair International. This collaboration reflects our shared passion for revolutionising the iGaming world and offering top-notch experiences for players worldwide,” stated Stefano Busè, commercial director gaming, Betfair International.
“Integrating with a global leader like Flutter Entertainment presents a game-changing opportunity to expand our reach and leverage our combined expertise to redefine the iGaming landscape. It’s not just about offering players access to acclaimed titles; it’s about setting a new standard for excellence and player engagement,” added Mikayel Sarukhanyan, chief business officer, BetConstruct.
4 MARCH 2024 GIO
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