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ICE 2024 REVIEW SUZOHAPP


Tim Kennedy S


UZOHAPP had a successful participation at the ICE London event, showcasing two exciting


launches that generated significant interest and valuable discussions with customers. The highlight was the announcement


of a strategic partnership with LED Studio, a leading manufacturer of cutting-edge LED technology for displays and digital signage. These LED solutions offer unparalleled visual quality, durability, and integration capabilities. In particular, the modular design of the 55” Edge Display allows for customization to fit unique configurations, providing customers with a flexible and sustainable solution for their display needs. At ICE London, SUZOHAPP also introduced the visually striking SUZOHAPP End Cap and the versatile V-Poster Promotional Display, catering to the specific needs of the casino and sportsbook industry. This partnership with LED Studio opens up new opportunities for SUZOHAPP to expand their market reach and offer innovative solutions to their clients. Additionally, SUZOHAPP launched the


SUZOHAPP Marketplace, a global trade platform for casino operators and OEMs to buy and sell overstocked, high-quality gaming components. This innovative platform has been well-received by customers for its seamless purchasing process and the support provided by SUZOHAPP’s distribution management team. The SUZOHAPP Marketplace not only offers a wide range of products for sale but also helps reduce environmental impact by facilitating the


sustainable and efficient exchange of overstocked products. “We are thrilled with the success of our


participation at ICE London and the positive reception of our new launches and partnerships,” said Tim Kennedy, Vice President of Sales in Europe. “The


partnership with LED Studio and the introduction of the SUZOHAPP Marketplace demonstrate our commitment to innovation and customer satisfaction. We look forward to continuing to drive growth and success through these initiatives.”


MARCH 2024 63


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