ICE 2024 REVIEW
Zitro’s land-based and digital offerings stand out at ICE London 2024
Z
itro, a key player in the gaming industry, showcased its latest gaming innovations at this year’s ICE London..
The event not only reinforced Zitro’s position as an up-and-coming leader in the gaming industry but also highlighted the company’s commitment to strategic expansion and cutting-edge products for both land based and digital gaming markets. Visitors to the booth were treated to an
impressive display of top-notch gaming content tailored for a diverse range of players and casinos. The product lineup surpassed expectations, captivating attendees and solidifying Zitro’s standing in the global gaming market. While the company’s origins trace back to Latin America, where they’ve achieved tremendous success in becoming indisputable leaders, in the latest years the company directed their resources, engineering, and game development efforts toward other crucial markets, including the U.S., Europe and Asia. Zitro’s recent participation in G2E Las Vegas in October demonstrated the company’s commitment to making a mark in the U.S. market. At this year’s ICE London, Zitro introduced products tailored specifically for the European market, reinforcing their commitment to growth in Europe, and the company has already anticipated a stellar launch of their products for the Asian markets at G2E Macau in June. Johnny Viveiros Ortiz, Founder of Zitro,
stated, “ICE London 2024 provided a fantastic opportunity to establish new connections within the industry, enhance business relationships with our clients, and showcase the remarkable and continuous transformation of our product portfolio. Visitors that stopped by our booth were able
to see our ongoing commitment to delivering world-class gaming products. And this commitment goes beyond mere words; it is substantiated by tangible evidence. As an example, our newest games ‘Fu Frog’ and ‘Fu Pots’, launched only and G2E, are already operational with great success in multiple European and Latin American jurisdictions, and across various casinos in the U.S., and Asia, showcasing Zitro’s success across diverse regions”. Mirroring their LATAM success, Zitro
officially premiered at ICE its Wide Area Progressive (WAP) slot product line, exclusively offered to operators. The launch of the company’s first WAP game, ‘Mighty Hammer Ultimate,’ is part of Zitro’s strategic roadmap, as they intend to unveil a series of games exclusively designed for the Altius Glare cabinet. Zitro is committed to creating a customizable WAP product line to tailor to individual customer preferences. This adaptability extends to seamless integration with the operator’s accounting system, ensuring a smooth and fully personalized gaming experience. In the realm of multi-games, Zitro also
unveiled ‘Hit Selection’, ‘Energy Link,’ and ‘Drum Dynasty’, catering to diverse player preferences in the European markets. ‘Hit Selection’ offers versatility, ‘Energy Link’ features the popular Link Up function with distinctive bonus levels, and ‘Drum Dynasty’ introduces two exclusive bonuses enhancing prizes for all link symbols in every spin. The company’s online division, Zitro Digital, took center stage, having doubled its business in the last year. Operators were drawn to Zitro Digital’s new games and features, establishing the division as a key provider for digital casinos worldwide. The
momentum gained will be further fueled by increased participation in key events throughout 2024, including SBC in Lisbon and Miami, as well as SiGMA in Malta. The company also premiered its
Valentine’s Day-themed slot ‘Plush Rush’, a new game ideal for seasonal promotions, along with diverse player engagement tools such as tournaments and achievements, and features like Buy Bonus and Free Rounds. Customers have enthusiastically embraced Zitro Digital’s innovative approach, which not only makes games accessible but also actively supports operators in the operation of these games. This hands-on assistance in promotional strategies marks a customer- centric policy that enhances the overall gaming experience. Sebastian Salat, International President at
Zitro concluded, “The company’s presence at ICE London 2024 reflects a pivotal moment in our global expansion strategy, reaffirming our dedication to delivering cutting-edge gaming solutions across diverse jurisdictions. Several of these games have already achieved success in global markets, and we anticipate replicating the same outcome in Europe thanks to our sustained investment in both innovation and R+D”.
MARCH 2024 49
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