ICE 2024 REVIEW
Crane Payment Innovations (CPI) A
t ICE London 2024, Crane Payment Innovations (CPI) was thrilled to see a massive turnout of attendees eager to
talk about the latest solutions in casino payment technology. In an era of rapid technological advancement and evolving consumer preferences, it’s imperative for casinos to stay on top of the latest trends and provide their customers with the options they desire. From cashless solutions to best-in-class
create an optimized player experience and stay ahead of the curve. As players seek increasingly seamless and
immersive experiences, CPI recognizes the need for innovation in the gaming industry. The SC Advance note validator, with its low cost of ownership, flexible design and best-in-class cash acceptance technology, addresses these needs head-on. The solution ensures a swift and reliable transaction process, allowing players to focus on the game rather than grappling with payment-related disruptions. Amir Shahravar, Vice President &
note validators, CPI’s future-proof solutions aim to increase any casino’s operational efficiency, streamline payments and greatly improve the playing experience. CPI’s success at ICE London wasn’t just about creating a buzz; it showcased the company’s commitment to providing best-in- class solutions for the gaming industry. From Easitrax Connect to SC Advance, CPI showcased solutions that can help casinos
General Manager, Components added, “Our goal has always been to push the boundaries of what’s possible in gaming technology. This year’s show was the perfect platform to both engage with existing customers and make new connections to showcase how CPI can help solve key problems in cash and payment management. The positive feedback from ICE London reinforces our belief that our solutions are not only the best-in-class currently, but solutions that meets the needs of the modern gaming industry.” As the gaming landscape evolves, CPI is
strategically positioning itself to be the industry leader in payment innovations. The success of the SC Advance at ICE London is just a glimpse into the company’s dedication to shaping the future of gaming technology. With a focus on delivering unparalleled solutions that cater to both player and operator needs, CPI aims to set new standards in the industry. Looking ahead, CPI is gearing up for ICE 2025 with ambitious plans and groundbreaking innovations in the pipeline. At ICE 2024, CPI employees spoke with attendees about not just cash handling and accepting technologies, but what lies ahead with cashless payments on the horizon. As consumer’s needs in gaming payment technology evolve, CPI’s commitment to innovation and excellence positions it as a driving force in shaping the future of gaming technology. CPI’s successful experience at the ICE
London gaming tradeshow, particularly with the SC Advance, marks a significant milestone in the company’s journey towards industry leadership. With a strong foundation of innovative solutions and a dedicated team, CPI is poised to be a major player in shaping the future of gaming technology, making ICE 2025 an eagerly anticipated event for industry professionals from around the world.
62 MARCH 2024
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