NEW TO THE MARKET A casino comparison contender
Martyn Hannah, founder and managing director of Comparasino, talks to GIO about the launch of the new casino comparison site.
if a player likes new online casinos that offer PayPal deposits, they tick a couple of boxes and seconds later get a list of brands that offer both of these. If the player then creates a Comparasino account, their matches are stored in a dedicated portal, and we notify them as soon as a new matching brand is added to Comparasino. This means less searching and more playing.
What was the reason for the launch of the website?
Because we believe that UK players deserve better than the current crop of comparison sites available to them. Most of these sites are written for SEO and not the player, and simply list as many brands as possible on the pages that rank well in the SERPs – it’s not uncommon to see online casinos that are more than a decade old listed on new casino pages. This is why we put the power in the hands of the player, allowing them to quickly find the brands that offer the bonuses, payments and other factors that are important to them when deciding where to play. We also ensure that the information we provide is accurate and written by online gambling experts who have experience playing online casino and slot games and, in some cases, running brands themselves.
What has the response been since the launch?
Please introduce yourself.
I am the founder and managing director of Comparasino, an online casino comparison site for players in the UK. I’ve been in the online gambling industry for almost a decade now – I started as editor of industry magazine EGR North America and have since worked with a wide range of online casino operators to support their content marketing efforts through Ghostfoundry, the content marketing agency that I founded and run with the help of a small team of expert writers. Comparasino is our second casino comparison site having sold our first to a competitor a couple of years ago.
Tell us about
Comparasino.com. Comparasino helps players in the UK find online casinos that offer exactly what they are looking for. We have developed a powerful recommendation that takes their preferences and matches them with online casino brands listed on the site. For example,
6 MARCH 2024 GIO The casino
comparison space needs a new
contender to take on the established sites, and
Comparasino is here to provide that challenge
It takes time for any new business to build momentum and Comparasino is no different. That said, we are seeing a steady stream of traffic to the site and are sending quality first-time depositors to our operator partners. Feedback from the industry has been strong, too, so we are confident that we have a brand, product, set of USPs and a tone of voice that puts us on the path to success. Patience is a virtue, of course, and we understand that launching Comparasino is just the start and that there is a lot of work still to be done before we close the gap between us and the established comparison sites.
What differentiates
Comparasino.com from other casino comparison websites? Does it fill a gap in the market? The casino comparison space needs a new contender to take on the established sites, and Comparasino is here to provide that challenge. We are working incredibly hard to bring new brands to our site each month so
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