A LOOK FORWARD Booming Games I
n 2024, we are going for goal with one of the biggest ambassador deals signed by an online slot studio ever. Back in December, we announced our partnership with Brazilian football legend and global superstar Ronaldinho.
The partnership hit harder than a hattrick, generating signifi cant interest from operators, aggregators, and other developers. This landmark agreement will see us launch a series of Ronaldinho slots over the next 12 months, with the player making an appearance in each title. Our design development teams are already hard at work on the fi rst game which is set to enter the fi eld in March/April, with additional titles to follow.
Being able to create games around a sporting icon is both a privilege and a responsibility. This presents an unrivalled opportunity to bring one of the greatest names from football into the online casino and slot space for the very fi rst time. We are more than ready, of course, following a breakthrough year in which we really found the formula for success with titles such as TNT Bonanza and Gold Gold Gold. Each Ronaldinho slot will capture the player’s image and style and combine it with thrilling
mechanics and bonuses that build anticipation and excitement with each spin for any player. The Ronaldinho series allows our operator partners to truly stand out from the crowd by delivering premium content to players. These are unique games that can’t be replicated by any other studio. This positions Booming Games as a tier-one provider at a time when players are seeking more branded content.
Our Ronaldinho series allows us to deliver in this regard while also bringing new players to the world of slots, such as fans of Ronaldinho. Branded content is hugely popular, and in 2024, we believe even more players will be seeking games that include their favourite sports stars, celebrities, and brand names. We plan to leverage this demand with one of the biggest sporting names in history.
NE Group Imran Bukhari, CEO
industry, driven by a blend of innovation and responsiveness to emerging trends. NE Games entered the market in 2022 with the launch of the crash game concept for sports, capturing the attention of traditional sportsbook users. This trend has contributed to our growth in 2023 and is expected to rapidly accelerate in 2024, particularly with the success of Defender, our football-themed crash game, significantly contributing to our partners’ GGR in African and LatAm markets.
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This year will showcase the importance of operators offering a diverse games portfolio. Our conversations with African partners have confirmed the ease of marketing a comprehensive range of sports games. While crash games like
s 2024 stretches out ahead, NE Group and its games division NE Games are at the forefront of the dynamic iGaming
Defender have already caught the imagination, there remains huge potential to cater to bettors in games linked to real sporting events. This has been the catalyst for the creation of titles like Pick 6, Hit 6, and Match Predictor, which we believe will shoot up in popularity in 2024.
Crash games are expected to grow exponentially in 2024 as users continue to opt for fast and instant gratification games over traditional sportsbook and casino products, they increasingly want to also enjoy immersive experiences. Our games, inspired by football, cricket, and baseball, meet this demand head on and are set for expansion over the next 12 months.
A major trend for 2024 is the industry’s adoption of more high-quality gaming experiences. The success of Aviator has led to the proliferation of similar crash games, but lacking the same quality.
We envisage a shift as operators move to sub out these inferior efforts with premium quality games, an area where NE Games excels. It’s vital that these games perform seamlessly across a diverse selection of devices. With that in mind, our tech team focuses on rapid loading and stability, addressing common issues found in the market.
Finally, gamification will continue to be a considerable influence in 2024. While traditional betting companies have adopted the benefits of pay to play and free to play games, content sites are now embracing this approach. Our partnerships and the launch of gamified sports apps have demonstrated the effectiveness of this approach, yielding impressive engagement rates. The combination of games, content, loyalty points, rewards and stores in a single product has attracted sign ups at a rate that far exceeds what a traditional marketing campaign can hope to achieve.
GIO JANUARY 2024 13
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