ONLINE NEWS
iGB Affi liate on course to break all records
iGB Affiliate is set to bid farewell to London in record-breaking style with show organisers projecting that the last edition prior to the show’s relocation to Barcelona in 2025 will register a circa 10+% increase in visitor numbers. Other key performance indicators are also in positive territory with the number of exhibitors and sponsors over 250, (+11% year on year) occupying a total of 13,647 sqm (11,758 in 2023).
Looking ahead to February’s event, Portfolio Director Naomi Barton stated: “Every metric that we reference is showing that iGB Affiliate will continue its upward trajectory, building on the substantial growth experienced in the last 2 years and demonstrating that for the global igaming affiliate sector, this is THE global event that customers need and want for their business success.
“The sense of positivity began immediately following registration opening in October, this was continued in November when we received a record 338 submissions for the iGB Affiliate Awards, and has been further evident with the high number of table bookings for the Awards evening and peak demand for accommodation at the show’s HQ Hotel, One Hundred Shoreditch.” She added: “This being the last edition of iGB Affiliate to take place in London has
Realistic Games continues UK expansion with BetMGM
certainly registered with the international igaming affiliate community - however, this show is all about the future. We know from the research that we undertake with stakeholders that the major motivator for visitors attending iGB Affiliate is the unique opportunity it provides to embrace everything that’s new in the sector. “iGB Affiliate stakeholders want to stay on top of the latest industry trends, network with potential partners and clients, connect with industry leaders, gain insights into emerging technologies and learn from global igaming experts. All of these elements will be central to the iGB Affiliate 2024 show experience.”
WestLotto selects OpenBet’s Neccton
OpenBet has entered a partnership with German lottery operator, WestLotto, to supply Neccton’s gambling compliance products. A World Lottery Association (WLA) member, WestLotto was fi rst launched in 1955 and prides itself on sustainability through both commercial success and a commitment to responsible gaming, making Neccton a well-suited partner.
By integrating OpenBet-owned Neccton’s responsible gaming, anti-money laundering (AML) and fraud detection service, WestLotto will exceed its regulatory obligations and boost its responsible gaming procedures, resulting in a safer betting experience for players.
After developing a long-standing reputation as a top-tier provider among lotteries worldwide, this latest agreement marks the 18th lottery operator to have partnered with OpenBet. The new agreement follows OpenBet’s announcement that it had been accepted as a Gold Contributor with the WLA last year and highlights Neccton’s position as a trusted partner to lotteries worldwide. Michael Auer, managing director of Neccton
4 JANUARY 2024 GIO
at OpenBet, commented: “Our new partnership with WestLotto is hugely exciting and we are delighted to foster this signifi cant relationship with Germany’s largest lottery provider.”
“This is a signifi cant move for us as it makes Neccton the largest responsible gaming provider in this market. We look forward to continuing our growth and enjoying a successful working relationship with WestLotto.”
Axel Weber, head of public affairs, communication and responsible gaming at
WestLotto, added: “Player protection as part of responsible gaming is a top priority for WestLotto. This applies to both terrestrial and online gaming. Neccton’s OpenBet provides us with a tool that meets our player protection requirements and helps us to offer our players an even safer gaming environment online.” “Player Protection as part of Responsible Gaming is a top priority for WestLotto. We look forward to working with OpenBet and Neccton in ensuring players have a safe gambling environment and can continue to enjoy our games.”
Realistic Games has partnered with BetMGM in the UK. As a result of the signifi cant deal, a selection of Realistic Games’ growing portfolio, will be accessible to the leading brand’s players. This includes critically acclaimed recent releases like Book of Charms, Catch 22 and Destination Atlantis. Founded in 2018, BetMGM has rapidly gained a signifi cant international presence and its recent expansion into the UK, a precursor of this agreement, will further strengthen Realistic Games’ increasingly prominent position in Europe’s largest iGaming market. Amy Brewis, account manager at Realistic Games, said: “By establishing itself as a leader across multiple markets, BetMGM has earned its status as a major infl uencer across the industry and we are thrilled to join forces with such a powerful partner.
“The operator is famed for offering a wide selection of innovative, entertainment that our portfolio of contemporary hits aligns with. We are excited to see how its new UK players engage with our exciting titles.”
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