A LOOK FORWARD Slotegrator S
lotegrator had an interesting journey and the team really enjoyed passing every milestone of 2023. The Slotegrator team is convinced that the company is on the right path, and fi nally determined its goals for 2024. Among them are evolving the platform to include new AI options to improve convenience and safety, regular market research and trend monitoring, and partner relationship development. In 2024, the Slotegrator team is focused on the development of the Slotegrator Academy and case studies research.
As popular tendencies, the company allocates crash games distribution, rising of the
sports betting market, VR integration in esports, reinforcement of mobile versions as the standard in the iGaming industry, and increasing use of AI in online casinos to enhance security, personalize player
experiences, and promote responsible gaming. AI also provides market insights, SEO improvement, and affi liate traffi c analysis. Game and software providers already use AI in their products and solutions. The company highlights that today’s players (especially younger ones) look for formats with rapid-fi re gameplay and interesting mechanics, so game developers will continue to create new crash games and increase the number of these games in their portfolio. A full version of the report on iGaming trends in 2024 is available on the Slotegrator’s offi cial website in the section ‘E-books’.
Tally Brad Vettese, CEO
beyond. While it used to be a case of setting up a free-to-play simulated betting experience and hoping for the best in terms of customers taking a sign-up offer, sophisticated operators are requiring that the next generation of gamification systems offer measurable, significant returns on investment by providing customer and business insights. Traditional free-to-play trivia contests and predictions games still have their place in the ecosystem as useful acquisition and retention tools. However, as the sports betting markets
A
new breed of gamified solutions is set to transform the landscape of the sports betting and online casino industries in 2024 and
in the US quickly become mature, with the biggest names in the industry fighting for the attention of a finite number of avid sports betting fans, this means there is a need to find ways to expand the addressable market of the casual audience. At Tally, we believe that this new era requires a new system and gamification platform to attract this previously hard-to-reach segment. Mirroring the expansion of iGaming, a growing number of game types on gamified platforms will include thousands of online sports betting and social iCasino experiences, appealing to a broader-than- ever spectrum of potential bettors and players. What then becomes crucial is to manage these games and the insights they provide into player behaviour. This means the emergence of a “Game Center”-type aggregation platform to deliver both in-house and third-party game experiences to
operators. This new type of solution will do away with the need for multiple and complex integrations, creating data-led learnings that allow for a highly personalised experience to be delivered to an audience that is larger than ever.
Compliable
Greg Ponesse, chief revenue offi cer
eventful year when it comes to introducing new gambling legislation. In fact, this year might be the fi rst since the repeal of PASPA in 2018 where no new laws are passed, with the appetite of the remaining states being low. Furthermore, 2024 is an election year in the US, lowering the chances of state legislatures prioritising sports betting or iGaming as more signifi cant political matters will take precedence.
W
ith the majority of US states now allowing sports betting and, in some cases, online casino, 2024 will be a less
A lack of new states opening up does not however mean that the industry will be static this year. North Carolina and Vermont are set to launch imminently, with operators currently undergoing the licensing process, offering two new markets to explore in 2024. In states where the
industry has been active for some time now, we anticipate that authorities will refi ne and evolve regulatory requirements and obligations. One area that will receive increased focus is
responsible gambling (RG) and we can expect to see new measures introduced around player protection, including stricter marketing rules.
New technology, including Artifi cial
Intelligence, will continue to play an important role in supporting operators, both around RG and other compliance requirements, and reg tech solutions will be crucial for any company with a multistate approach. Lastly, we expect to see a continued debate around Daily Fantasy Sports (DFS) and whether it is considered gambling rather than a game of skill. As numerous regulators have expressed their disapproval of the vertical, we will now have to see how DFS operators react, and if they will hang up their offerings or take the same direction as DraftKings and FanDuel and focus on becoming a sportsbook. With the duo now established as giants within the sports betting space, the efforts could well be worth it.
GIO JANUARY 2024 11
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