A LOOK FORWARD
A Look Forward Blue Guru Games
Halvor Dahl, head of games M
ake no mistake about it, the online slot space is becoming incredibly crowded, and this means studios are going to have to really push
the boundaries in 2024. I think this will see a shift from developers focusing on the quantity of games to the quality of the titles they release. Operators like volume, but given the sheer number of studios and the ease at which they can access content, this is relatively easy to achieve without studios having to adopt a churn and burn approach. This will allow developers to take a considered approach to each title, from the theme and narrative through to the design, sound and of course the gameplay. This means more time and resources to bring all of these
elements together to form the complete package.
There are two areas in particular where studios will look to stand out – themes and mechanics. Those that can nail both aspects will be the ones whose games go on to top operator game lobbies and the most-played charts. It’s something that Blue Guru Games has been focusing on for some time now, with our latest games combining unique themes and narratives with proven mechanics that bring the story to life and put the player at the heart of the action. This can be seen in games such as Aussies Vs Emus and Napoleon Vs Rabbits – for both games, we have delved deep into the fascinating history of the world and used compelling stories for the
theme and
narrative of each game. The former is based on the
great Emu War of 1932 and the latter on a tale about the great Napoleon Bonaparte celebrating a recent victory with a rabbit hunt only for the rabbits to chase him and his generals into hiding. For both of these games, we have combined proven mechanics such as Mystery Boxes and Free Games to deliver the thrills and excitement that players are seeking.
Throughout 2024, we will be releasing more great games and expect other studios to also fi nd inspiration in the most unusual places for the themes and narratives used in their games.
Key members and companies across the iGaming sector highlight their goals for the new year and place their 2024 predictions for the future of the online gaming industry.
Symplify Christoffer Feldt-Sørensen, head of sales
regulations. In parallel, the imperative for enhanced security measures, particularly in cybersecurity and data protection, is underscored, recognizing the potential catastrophic consequences a breach involving customer data could entail – ranging from financial and legal repercussions to severe damage to reputation.
MORE INCLUSIVE SOCIAL ELEMENTS
SECURITY, SCRUTINY AND SAFE PLAY
Governments globally are escalating their scrutiny of the iGaming industry, emphasising the imperative for responsible operations and heightened duty of care towards customers and players. This increased focus is reflected in the tightening of regulatory measures, encompassing licensing, data protection, and responsible gaming.
Operators are now compelled to swiftly adjust processes and invest in compliance measures to align with these more stringent
The technological strides outlined earlier, encompassing responsible gambling safeguards, unconventional platforms, and the infusion of augmented reality (AR) and artificial intelligence (AI), are poised to transform iGaming into a notably more social and inclusive encounter than its historical counterparts. Attributes like live chat functionality, leaderboards, and virtual gift exchanges actively promote engagement, cultivating a communal atmosphere that enriches the overall experience for participants. Establishing these emotional bonds serves as a potent strategy for
fostering customer retention, a challenge in today’s landscape where players can effortlessly explore alternative options.
INDUSTRY EMBRACING AUGMENTED AND VIRTUAL REALITY
Augmented reality (AR) and virtual reality (VR) are two burgeoning technologies gaining significant traction. While these innovations have existed to some extent for a while, they are now reaching a level of maturity where they can enhance gambling- related offerings. In the year 2024, we anticipate a growing number of online casinos incorporating AR experiences to elevate the realism of live dealer games. With the use of headsets, players will immerse themselves more than ever in the feeling of physically sitting at a casino table, engaging in eerily realistic interactions with both the dealer and fellow players. Simultaneously, certain companies are actively developing fully immersive VR experiences for online gambling.
GIO JANUARY 2024 7
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