A LOOK FORWARD Swintt T


he coming months will witness the growth of regulated markets, as governments around the world become more receptive to the benefi ts of issuing licenses to legitimate iGaming companies. As a result, there’ll be a continued focus on the US market and Canada, as those continue to open up.


This general growth of regulated markets will lead to a greater number of casinos and suppliers, but this will only increase the signifi cance and importance of having quality products in an oversaturated market. Suppliers of all kinds will need to make sure they offer players the best in 2024 and even beyond. There’ll also be a continuation of merger and


acquisition activities since the market is getting more mature every year and companies will turn to this type of strategy to achieve growth and strengthen their position in the market. The industry will also continue with its strategy to increase trust with players since they are getting more educated and are better placed to scrutinize. Added to this will be a focus on the younger generation of players, who have different expectations and demands from their digital entertainment.


Further to this, as the world becomes ever-more conscious of wider issues affecting us all, we predict an increase importance of CSR activities and sustainable strategies among the whole of the iGaming business.


As for Swintt, you can expect to see more studios forming part of the SwinttStudios portfolio in 2024 and we’ll have continued development on the SwinttPlatform. We’re constantly broadening our portfolio to satisfy as many players as possible, and therefore we will have exciting news regarding our new studio over the next few months. We’ll also be entering new markets, namely Ontario, the UK, Greece, Italy, Bulgaria and Romania. Last but certainly not least, we’ll continue our collaboration with popular ex-British footballer Vinnie Jones, with two new titles to follow on from the success of our online slot game The Crown, which Vinnie already features in.


Xprizo


launches in several territories with a special focus on Africa and Southeast Asia in the fi rst half of the year, and a shift in address to Latin America towards the end of the year. During 2023 we have solidifi ed our tech and also worked hard on securing strategic partnerships and 2024 is delivery and execution year for Xprizo. Moreover, our tech team has been working on improving the core tech where we will be increasing our product offering too.


W I


e are excited and looking forward to a buzzing 2024 where we will be announcing several strategic partnerships and


One would expect to be seeing us in all major events bringing best in the market technology and effi ciency in payments. Our merchant partners (for example gaming operators) will be the biggest winners, where they will experience a company offering an effi cient way for payments acceptance from their users and also tremendous help with settling their funds in several ways which are the most effi cient for their business continuity.


I think there will be more consideration for new markets that are being regulated like Brazil and other Latin American markets. We are already seeing several companies seriously


looking at these markets in 2023 and 2024 will be a further continuation of this and also several of the ‘big boys’ will continue to put further focus on the US market which will for sure see further growth and maturity in 2024.


Then you have markets like Africa that even though they have been tapped into only by a select few players that had proper inroads will keep seeing a rapid growth especially with the further penetration of 4G phones. One can see an infl ux of technology in Africa and continuous innovation in all directions in every industry including areas such as, fi ntech, igaming, forex, AI, blockchain and also traditional industries such as farming and agriculture.


Intelitics Allan Stone, CEO


ntelitics provides our clients with first-class tracking, automated reporting that allows them to expand customer acquisition channels. They can do this through our marketing tech suite and services, all in real-time and together on one platform. Our team of experts predict that cookie deprecation is going to start to create havoc on an unprepared industry over the course of the year.


This will affect everything from affi liate tracking to how brands buy paid advertising. Brands that have been taking these changes seriously will have a large advantage. It’s never a bad idea to get ahead of the curve and be


8 JANUARY 2024 GIO


fully prepared, especially when there’s a monumental shift facing the industry, such as the phasing out of third-party cookies. We also


believe that the days of turning on campaigns, having delays in data, or not sharing data with partners or internal teams are over. Data is king when it comes to running quality campaigns, and good partners will start at scale, refusing to work with brands that do not have real-time, actionable data readily on hand that can inform their business decisions.


With pressure being applied to produce quality across the board, and with instability on operator budgets providing another obstacle to overcome, traffic will dry up for those brands which aren’t set up to support their partners properly.


Internal stakeholders are going to start holding acquisition teams even more accountable to ROI metrics, not just conversion metrics, so data will continue to be worth even more in 2024.


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