CASINO NEWS Gauselmann becomes Merkur
Gauselmann Group, Germany’s largest gaming group, has changed its name to Merkur Group. From now on, the holding company Gauselmann AG will operate under the new name
Merkur.com AG. The renaming was completed on 1 January with the entry in the commercial register. Paul Gauselmann introduced the Merkur brand
in the 1970s and has gradually built it up. The success story began with the fi rst proprietary amusement with prizes (AWP) machine – the Merkur B – and continued with the opening of the fi rst company-owned arcade – the Merkur Spielothek. Since then, numerous games, machines and gaming systems have been developed, produced and distributed under the laughing sun brand logo. “The corporate group is becoming increasingly digital and international. The change of name refl ects this fact,” he said. “Both developments will benefi t from linking the appeal of our Merkur brand to the company name.” The move was announced at the beginning
of September and has now been offi cially fi nalised. This step has an impact on the entire corporate
image. In addition to websites and social media channels, a large number of company signs also need to be adapted. All marketing materials – from large-scale banners to stationery – will appear in the new look. However, the changes to the brand image will not affect the presence of the entrepreneurial family.
MerkUr.com AG will remain in the ownership of the Gauselmann Family Foundation. “Continuity and stability are cornerstones of our corporate philosophy and will continue to be important factors for success going forward,” Gauselmann added.
Casino ADMIRAL Mendrisio wins big
The new concession awarded to the ADMIRAL Casino in the Mendrisiotto region will come into effect on the 1st of January 2025 and extend for a period of 20 years until 2044. This is excellent news for the entire region as well as all the employees of the casino, demonstrating its stability and continuity as a leading gaming destination in Switzerland and Europe. “Just before Christmas, we received two extraordinary gifts,” said Birgit Wimmer,
chairwoman of the Non-Executive Board of ACE SWISS Holding AG, holding company and a sister company to NOVOMATIC AG. “The fi rst is the renewal of the concession for another 20 years, giving us the opportunity to continue with our strategy of providing our customers with the best possible gaming experience in an attractive and safe environment. The second is the award as the Best Casino Entertainment Venue in Europe, which is a reference in the casino world and a great source of inspiration and pride for our group.”
Emanuela Ventrici, CEO of ADMIRAL Casino Mendrisio, added: “This recognition also highlights the great commitment and
JCM installs display at Tachi Palace
JCM Global has installed a large centrepiece digital display at Tachi Palace Casino Resort’s new Sunset Sports Bar. The MAX-R 1.6mm indoor display stretches 23 ft. wide by nearly 10 ft. high. Tachi Palace will be able to display live games and sports shows as one large window or multiple windows at the same time The new Sunset Sports Bar is part of Tachi
Palace’s recently completed enhancement projects and features a full-service bar, several
TV monitors, and a dine-in menu with indoor and outdoor seating. The property improvements also include three large exterior digital signs at the resort’s revitalized exterior front entrance. “The Sunset Sports Bar at Tachi Palace is a
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sports fan’s dream with state-of-the-art amenities, and we were thrilled to provide our digital signage as a vibrant focal point of this incredible new space,” said Dave Kubajak, JCM SVP of sales, marketing & operations.
dedication of the entire team of the casino that works hard on a daily basis for the success of our gaming venue”.
2023 turned out to be an outstanding year in the history of the ADMIRAL Casino in
Mendrisio, which offers a wide range of gaming and entertainment, including 10 American Roulette tables, fi ve Punto Banco tables, four Black Jack tables, two Ultimate Texas Hold’em tables, six Poker Cash Game tables, and 14 tournament Poker tables, hosting both the weekly tournaments of the ADMIRAL Poker Room and major poker events such as La Notte degli Assi, IPO Master, and the Swiss Championship of Poker.
In addition to the table offerings, the casino also boasts 336 Slot Machines and 67 Jackpot Slots, including the Mendrisio Jackpot and the ADMIRAL Jackpot, which can reach up to 500,000 CHF. The casino also features two ADMIRAL Cafès, the ADMIRAL Restaurant, which offers a menu highlighting seasonal fl avours, and the ADMIRAL Bistrot, which offers a rich buffet, daily specials, and the popular Bistrot Menu.
4 JANUARY 2024
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