A LOOK FORWARD


Black Cow Technology Max Francis, CEO and founder


O


nline casinos operate in a highly competitive market and to succeed, they must offer players incentives and experiences that are not


available at rival brands. Historically, this has led many to run monster bonuses and sign-up offers. But this is not having the same impact that it once did. Players are savvy when it comes to the terms and conditions attached to promos, while certain bonuses leave operators open to bonus abuse. Combine this with tougher market requirements and tighter margins, and brands will be looking beyond bonuses to incentivise players to sign up to their casinos and then keep on playing.


This is why over the next 12 months, I think we will see operators moving away from bonusing as a way of differentiating from their competitors, with content – especially bespoke and exclusive content – being the main driver of


BETER Chuck Robinson, CRO


content and data. Across our three divisions, BETER Sports, Esports and Live casino, we have exciting product roadmaps in place and ambitious expansion plans ready to deploy. One of the main reasons we have become the go-to content provider for some of the biggest operators in the business is the wide range of sports and esports disciplines that we cover.


W


For sports, we offer more than 10,000 events per month that include world- renowned Setka Cup table tennis events,


e at BETER will spend 2024 focused on consolidating our position as a leading provider of next-generation betting


their efforts to stand out. But bespoke content


can be a hard, expensive area to get right. We will no doubt see some of the tier ones acquire studios – certainly those with a specialist area of focus such as arcade games or jackpots – as they look to increase the volume of in-house, exclusive content in their lobbies. But acquisition is not necessarily available to smaller operators – and for some of the bigger ones, it doesn’t make commercial sense, either.


I think in 2024, we will see more operators partner with technology companies that give them the scope and flexibility to develop exclusive games, features and functionality easily and cost-effectively. And that’s where Black Cow comes in. Our Open Gaming Architecture (OGA) is a full-service game development platform and


boasts three core components – Single Player, Jackpots and MultiPlayer (the only transactional multiplayer server in the industry). OGA Jackpots allows operators to create any jackpot to sit on top of any game offered to its players, whether they sit on OGA or on another RGS. Marketing Jackpots have proven incredibly powerful with our solution providing full flexibility and optionality in how jackpots are structured. That can be anything from Must-Hit Jackpots to Multi-Game Linked Jackpots, Cross-Product Jackpots, Multi-Tier Jackpots, Multi-Game Jackpots, Mystery Jackpots, and so much more. This is highly effective when it comes to acquisition and retention as these jackpots are only available to play with the operator. This is an exciting space for operators to play in. Over the next 12 months, we will see some truly incredible content hit the market as operators and studios look to bespoke games and multiplayer content as a way to stand out and acquire and retain players faster and more successfully than their rivals.


Ping Pong Point matches and basketball tournaments under BSKT Cup. With esports, we cover over 30,000 monthly events via our proprietary ESportsBattle tournaments including eFootball, eBasketball, eHockey and CS2. We are always testing new


disciplines and formats, and over the next 12 months will be rolling out additional sports and


esports to meet player and operator demand.


Another area of focus will be bringing our products and


content to more markets than ever before through strategic international expansion. This will see us strengthen our presence in Europe and Latin America, where key markets continue to open up such as Brazil and Peru. We will also look to make our debut in the US, a market where we believe our next-gen content will prove to be a big hit with players. Our team is excited to bring its unique brand of fast-betting that BETER has built its reputation on, to the burgeoning US market. Africa is another market where we see great potential for our content, and we will be making moves here in 2024. This is a truly global industry and at BETER, we have a blueprint for being able to launch engaging, entertaining content tailored and localised to each market. This means it will be another year of growth for us, and the wider online gambling industry.


First Look Games Elliott Resnick, managing director


T


he team at First Look Games always keep a very close eye on the latest and emerging trends in the gaming market, so here’s what we think might hit the jackpot in 2024: • We might see more unrecognised licensed casinos becoming more popular in regulated markets due to regulators putting more pressure on regulated, locally


10 JANUARY 2024 GIO


licensed casinos to introduce more responsible gaming measures.


• We might see more casino groups who previously expanded into new markets, draw back to their core markets due to increasing operational and advertising costs.


November and December traditionally prove to be busy months for us internally at First Look Games. Typically, we cease the onboarding of new studios towards the year’s end, focusing instead on implementing additional data points, reporting tools, and publisher tools. The First Look Games platform


consistently develops in


response to market trends and the needs of both its game studios and registered


publishers. As a platform, First Look Games will always endeavour to offer value to all its users. 2024 will be no different.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80