ADVANTECH-INNOCORE
Advantech- Innocore
Matt Broughton spoke to Advantech-Innocore’s Managing Director, Edward Price, about the successes of 2023, and the year ahead.
Edward Price A
s Advantech celebrated its 40th anniversary in 2023, it also celebrated its achievements in developing and delivering cutting-edge technologies for various vertical markets, including regulated gaming. “Our gaming
division had a remarkable year,” explains Edward, “thanks to our loyal customers who trusted us with their needs and expectations, and we are committed to supporting them in 2024 and beyond, as we continue to innovate and expand our hardware and solutions portfolio. “Of course, we also faced some challenges along the way,
especially those related to geopolitical events and decisions that were beyond our control. But we overcame them with our experienced and dedicated global team, who constantly monitored the market trends and implications, and ensured that we remain agile and responsive to the changing demands. Our goal is to maintain our excellent relationships with our customers and help them bring their gaming experiences to life.” The company was thrilled to announce that it would be
showcasing two of its latest DPX® gaming platforms at ICE 2024 – the M266 and S455. These platforms cater to both AMD and Intel® customers and offer them the best of both worlds. Edward explains: “They are the new generations of our highly successful, field proven products that power gaming experiences in over 100 countries globally. They also provide a fast and easy upgrade solution to customers who have already developed on one of our previous generations of DPX products. “We understand that sometimes our customers need more
than just an ‘off the shelf’ product. They need a customised solution that meets their specific requirements and challenges. That’s why we also offer our support and services to customers seeking custom / ODM solutions. At ICE, we will have dedicated industry and technology experts on hand, who are solutions-focused and ready to listen to your needs. They
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“Our goal is to maintain our excellent relationships with our customers and help them bring their gaming experiences to life”
will help you maximise the opportunities in the market, and work with you to build solutions that are tailored to your specifications.” In addition to its core DPX and ODM solutions, Advantech-
Innocore will also be displaying a wide range of standard Advantech embedded products, such as various Mini-ITX embedded motherboards, SOM modules, 2.5”/3.5” SBC’s (NXP, MediaTek, Intel) and talking about AI systems and solutions, which is an area that the company is actively developing with some of its core technology partners. “Looking beyond ICE, we are focused on what has made us
successful to date, which is our customers and the relationships we have with them. We support them in their product development, collaborate and work together to address the challenges they face, and ultimately deliver the hardware and software platform that suits their market and their customers. We measure our success by our customers’ games, so we strive to provide them with the best tools and resources to achieve their goals. “We will continue to work closely with our technology
partners including Intel, AMD and NVIDIA to keep up with the latest technology trends and developments, and to help our customers utilise and embrace the new hardware opportunities. “We recognise that our clients’ needs for higher power and performance capabilities, smarter platform technologies and
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