Spring Fair 2022 Blade & Rose
Hall 5 Stand: 5F46 Contact:
https://bladeandrose.co.uk
Blade & Rose is Britain’s leading children’s clothing brand specialising in trendsetting leggings featuring stylish and quirky designs on the bottom, all the leggings have matching accessories.
The company was founded in 2010 by
entrepreneurial mother of two Amanda Peffer during her maternity leave, naming the company after each child’s middle name ‘Blade’ and ‘Rose’. Inspired by her then 3 month old
daughter, who always had the bottom of her leggings on show, Amanda found herself constantly pulling down her daughters dresses until she decided to embrace the beautiful bottom sticking out and design a fun range of leggings around this concept. A major component of the development was to ensure that the quality of the fabric was durable, functional, would wash well and most importantly, that it was soft and kind to children’s delicate skin. The initial range
quickly sold out and now the British family business has stockists all over the world including Germany, France, Spain, Belgium, Italy, Netherlands, Greece, Japan, US, China & Dubai.
Blade & Rose say: “Our buzzy bee is almost as cute as your busy bee! A bright teal top with a yellow bee design, it’s wearing it’s heart for all to see. Leggings - These tonal teal leggings have a fluffy bee on the bum. They are fresh, fun and funky for all baby bees. Our leggings are stretchy and seamless to
enable total freedom when playing and have a lovely wide, ribbed waistband for comfort. The bottom is designed to stretch around nappies, including cloth ones. Our tops are made from brushed cotton
to make them extra soft on your child’s skin, with a contrasting inner cuff for when they want to roll their sleeves up. Featuring contrasting poppers to make getting dressed
Aurora World
Hall 5 Stand: 5H10-J11 Contact:
https://kor.auroraworld.com/eng/
Aurora World, a global leader in the design and manufacture of top-quality plush toys. We are renowned for our expertise in the manufacture of plush toys with our wholly owned fully compliant factories and the experience and talent within our product development team. We have an extensive range of plush
toys in many categories, ranging from life- life animals, a gorgeous baby collection, traditional teddy bears to fashion sparkly items. We also work with many licensors and are proud to collaborate with BT21, The Gruffalo, Stick Man, Moomins, Shaun the Sheep. Bespoke design and personalisation is a feature we also offer, with great customer service from design to delivery. A spokesperson for the company said:
“We have been working very hard on our Eco-Friendly initiative. We have replaced all our inner fillings using recycled materials, changed all our hangtags and outer carton materials to be made from recycled materials and to also be able to be recycled
82 | toy news | Jan/Feb 2022
after use. As well as developing plush materials that are wholly made from recycled plastics.” Eco Nation is our fabulous range of plush animals made from recycled plastics. Each super soft and cuddly animal is made from approx 8 x 500 ml recycled plastic bottles. They have embroidered eyes and no beans in their bodies. Hangtags and labels are made from recycled materials and can be recycled too. Luxe Boutique is our designer-led premium range of gorgeous soft toy animals. Crafted using luxurious materials, each animal is unique in its own individual design. One of our newest designs is Winston the Whale. MiYoni is our realistic and life-like animal range. Made using the finest premium
easier, the neckline is specially designed to stop irritation.
Socks - Blue socks with the cutest fluffy flying bee on the front.”
materials, this range has air-brushed details to ensure the animals are true to life. Every soft toy comes with its own unique animal species information hangtag.
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