Toy Fair Preview
A Hero range from Character Options
Stand: N16 Contact: 0161 633 9800 or email
sales@charactergroup.plc.uk
Character Options has a wealth of brands to discover in 2022. From action figures to licensed pre-school toys, all the way through to creative play and more, the company has a catalogue of bankable brands to showcase this year!
Heroes of Goo Jit Zu remains a top priority for Character Options, with the brand now available globally in more than 50 territories! In 2022, the firm will continue to invest in extensive marketing support as it continues to release new themes to drive collectability. Launching in 2022 is an exciting Dino X-Ray theme which sees the existing Heroes go X-Ray following the discovery of a new meteor. These Dino Heroes are super gooey and feature a cool X-Ray bone filling you can see. Then, for AW22 comes incredible innovation in the form of the Ultra Goo Heroes of Goo Jit Zu. The awesome line-up of heroes each come with a concealed Ultra Goo Orb to crush and power-up the Heroes and activate their Ultra Goo transformation! There are seven characters to collect in the series; every figure has a unique Ultra Goo Orb and the limited-edition Corruptagon even has a light-up core. And that’s not all – set to be a lead focus in the next instalment of the Goo Jit Zu webisode series, the Ultra Goo Stretch & Strike Thrash Mobile is heading to a toy store near you from AW22. This rad set of wheels transforms from Cruise Mode to Shark Attack Mode. The set includes a Race Suit Thrash and three projectiles to blast at opponents. And, with 2022 set to be a Monster Movie Year, there will be a host of licensed on-screen characters to collect in Heroes of Goo Jit Zu form. From licensed collaborations across the DC, Marvel, Jurassic and Lightyear universes there’s something for everyone. 2022 is going to be a big year for
ChillFactor, following the firm’s acquisition of the property last year. Expect new lines, refreshed packaging and a huge marketing campaign! Remaining central to the range is the Neon ChillFactor Slushy Maker, which turns drinks to slushy treats in under a
minute. Meanwhile, all-new for spring is the Poppin Dots Frozen Dot Maker that lets kids make edible frozen Dots by simply filling the trays and freezing them! Children can
use their imagination to create different
flavours, using juice, milk or yoghurt. There are also significant
extensions planned for the second half of 2022. New additions include the ChillFactor Smoothie Maker, which makes milkshakes and smoothies, and the ChillFactor 3-in-1 Fruit Factory that allows kids to make a variety of drinks as well as create delicious ice lollies! Plus, keep an eye out for the ChillFactor Ice Cream Maker, which makes delicious spaghetti ice cream – something that is really trending on social media! And Character
Options is to take its Morphle collection from strength to strength. Inspired by the animated comedy series that follows a girl named Mila, who has a magical morphing pet called Morphle, the range covers all core categories, including plush, figures, vehicles and activities, but was always scaled for growth! With mini vehicles already available in the range, AW22 will welcome the
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arrival of the fabulous Big Musical Bus. With music and character sounds, little fans can roll the bus along and sing the song. It has off-centre cam action for “Shake and Roll”, and it comes with a Morphle character. And, central to the Autumn/Winter line-up is the Magic Morphing Pet Shop Playset. Kids will be able to transform their Morphle figure into another shape with the transforming cloud and visit his friends in the other rooms. This multi-zone playset features familiar pets and fun effects! Plus, there is the addition of the Mila Feature Soft Toy – a talking, glittering Mila soft toy.
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