Toy Fair Preview Cepia LLC


Stand: Upper Level 110 Contact: Paul@allin1products.com


“As Cats vs Pickles enters its second year, the brand continues to win the hearts of collectors, with its messaging of love and friendship resonating with fans on social media”


In 2022, Cepia will build on its brand portfolio of “in real life” (IRL) iconic character match-ups, which are core to the firm’s “Versus World” concept! Expect more from the world of Cats vs Pickles (CvP), wherein Cats are afraid of Pickles, but Pickles just want to be friends. And get ready for the all-new Dogs vs Squirls universe, wherein silly dog characters defend their property against mischievous Squirls! Plus, there’s more to come in the future! Each property is supported with short- form animated content to run on YouTube, streaming and social media. As Cats vs Pickles enters its second year,


the brand continues to win the hearts of collectors, with its messaging of love and friendship resonating with fans on social media. The CvP soft, bean-filled plushies now has more than 365 designs in the range, offering collectors a host of characters to hunt and trade. Core to the excitement, this year, is the addition of Reversibles! Perfect for fans struggling to pick a side, the 6-inch Reversibles offer the best of both! Tapping into the reversible trend, these two-in- one collectable plushies can be flipped from Cat to Pickle by turning them inside out. Meanwhile, the CvP Chonks 6-inch Collectable Plushies deliver the fun of the original plushies on a larger, chunkier scale! Two inches taller, and that extra bit plumper, these lovable Chonks come in a vibrant


64 | toy news | Jan/Feb 2022


choice of styles; they are available as an open assortment or as mystery blind bags. These lines will be added to a growing range of 8-inch Jumbos and Blind Bag Singles – look out for the all-new Gold Wave coming in Q3. Plus, there are more customisable, stackable Kitty Condo Habitat playsets for kids to build their own kitty city, with exclusive CvP beans and even mini food! There’s more fun to come from the brilliant minds behind CvP… get ready for the AW22 launch of Dogs vs. Squirls! This battleground brings two entirely new teams to the fore: The Dogs and The Squirls. The adorable pups have their own personality


traits and issues, but their main


job is to guard their house from intruders.


Introducing The Squirls – they may look all innocent with their fluffy


tails, but don’t be fooled! These mischievous marauders cause mayhem wherever they go. And their one mission in life is to destroy the houses that the dogs are trying to defend! Kids will love the Mystery Bags that each contain one bean-filled character; there are a variety of different characters, as well as sizes to collect: 4” beans, 6” chonks and 8” jumbos. And be sure not to miss the wild world of


Pop Art Soft featuring fantastic elephants in vibrant pop art designs and super soft plush!


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