Spin Master Toys Interview
were named to retailers’ holiday top toys lists in the US alone and we received eight Toy of the Year (TOTY) Award nominations showcasing our commitment to reimaging play experiences. Our 2022 line up is equally exciting, we have toys from award-winning franchises, highly sought-after licenses, and trailblazing new intellectual property. PAW Patrol sees the introduction of new
themes, Rescue Knights in the spring and Big Rig Pups in the fall, which will be introduced across both the entertainment property and toy line. In 2021 we debuted our Gabby’s Dollhouse
toys, based on DreamWorks Animations Netflix original preschool series. Standing at over two feet tall, the Gabby’s Dollhouse playset was one of the hottest toys for the holidays. This year we will introduce more fantastical worlds inspired by the show including Kitty Fairy’s Garden Treehouse in the spring and Gabby’s Dream Closet in the fall. Our Cool Maker brand, which inspires
“We announced Spin Master Ventures in October 2021, with a goal of accelerating growth in each of our three creative centres”
How has Spin Master been inspired by innovation in its development. Since its inception, Spin Master has been fuelled by it’s drive and mission for continuous innovation. We have dedicated teams focused on scouring the globe in search of new ideas and innovation. This includes our internal advanced concepts team of inventors, designers and engineers, as well as a powerful, global network of 200 external inventors. We believe that a good idea can come from anywhere! Collectively we nurture a culture where innovation drives growth and where we continue to deliver the most imaginative experience for kids and families around the world. Innovation has inspired many of our own
award-winning brands such as PAW Patrol, Bakugan, Kinetic Sand, Air Hogs, Hatchimals and GUND and we are constantly inventing and bringing new, innovative toys to market. Last year we acquired the world-famous Rubik’s Cube, an iconic puzzle that has permeated pop culture, captivating fans for more than 40 years. This iconic toy has inspired us through innovation, and we are excited for the opportunity to put our marque innovation on the entire Rubik’s portfolio inspiring future generations through play.
14 | toy news | Jan/Feb 2022
Tell us about Spin Master Ventures. We announced Spin Master Ventures in October 2021, with a goal of accelerating growth in each of our three creative centres. The children’s entertainment space is rapidly changing and through Spin Master Ventures we will make strategic minority investments in start- ups and with entrepreneurial game changers with promising ideas. These investments will help them start or grow their business while giving us access to new ideas, products and services that complement
our own R&D. We aim to become the ultimate partnership generator, widening our relationships,
networks and knowledge, ultimately bolstering our leadership position in the space. We are inspired by our first two minority investments which include Nørdlight, a mobile game development company based in Stockholm and Hoot Reading, an online tutoring service that provides children with live, 1:1 reading lessons. These two investments align with our growth plans for the digital games creative centre.
Do you have any recent launches you can tell us more about? What is the BRAVE BUNNIES line? Absolutely. In 2021 more than 20 of our toys
kids to express who they are through style, introduces new Go Glam Nail Surprise, a press on nail kit with exciting unboxing surprises and then later in the year the Sew Stylin’ Fashion Studio that empowers kids to create and design their own accessories. After the 2021 launch of the first ever
Orbeez Playset #Challenge, innovation is levelled-up with Glow-In-The-Dark Orbeez. Purse Pets go micro with a new mini
version. The collection features twelve different animals with unique fabrics and textures including denim, soft Sherpa plush, holographic patent vegan leather, glitter accents and more. Heading into our second year as toy
licensee for DC, we have an exciting slate as the franchise is set to launch four feature films this year, all which will have Spin Master toy lines. Set to launch this year, we will bring to
market the Brave Bunnies line as the new master toy licensee for the series. This preschool show, produced by Glowberry, will be complemented with Spin Master’s toy line that will include playsets, figures, plush, games and puzzles expanding the Brave Bunnies universe for kids as they can bring the world and its clever characters into their playrooms. At the end of 2021, Toca Boca welcomed global lifestyle brand Sanrio’s pop icon Hello Kitty & Friends to the digital playground with the launch of a furniture pack for the home designer creator tool, which features home decoration items from Hello Kitty, Kuromi, Badtz-Maru, Gudetama and My Melody. The pack encourages self-expression so kids can create, play and explore new environments with Hello Kitty & Friends. That’s just a sneak peek, we also have high performance RC vehicles, amazing collectors’ items and innovative IP slated for later this year.
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