Toy Fair Preview Casdon Toys Ltd
Stand E30 Contact: 01253 766411
www.casdon.com
UK@casdon.com
“Casdon will reveal three brand-new Dyson SKUs to its best-selling range of vacuum cleaner toys”
In attendance for their 67th year at London Toy Fair, Casdon Ltd are a third-generation, family-focused business with an unrivalled reputation as a manufacturer of best-selling role-play toys for pre-school age children. Continuing to build its successful heritage within these categories, this January will see Casdon welcome a completely new licence as well as unveiling new products across its portfolio. Celebrating the 25th anniversary of their
exclusive licence partnership in 2022, Casdon will reveal three brand-new Dyson SKUs to its best-selling range of vacuum cleaner toys. A superb addition to this licensed portfolio which brings together Dyson Hair and role-play will be the Dyson Supersonic and Corrale Deluxe Styling Set. This dynamic duo includes miniature versions of the Dyson Supersonic Hairdryer and Dyson Corrale Straighteners - perfect for mini-me styling sessions. Incorporating a range of enticing features to keep little ones occupied for hours, the set comes complete with two interchangeable nozzles, a barrel brush and detangling comb. There will also be a
fresh new licence joining the Casdon portfolio - one of the world’s leading
52 | toy news | Jan/Feb 2022
houseware brands with a global presence spanning over 100 countries – Joseph Joseph. Casdon will be launching six products in the range, including the Joseph Joseph Extend which takes water play to a whole new level. Designed and officially
licensed to look just like the real thing, the Joseph Joseph Extend set comes complete with a wash bowl and tray to capture small spills while water can be pumped from the
bowl through the dispenser and back again for endless play. Includes cleantech brush, extended dish rack, cutlery, plates, and bowls which change colour when added to water for added play value. Another new product which will be launched at the show is the Joseph Joseph Bake. This colourful set features four interlocking measuring cups, a large mixing bowl, twist whisk, egg spatula and ergonomic rolling pin. With so much to play with, budding bakers can take to the kitchen ready to roll, measure and stir up a storm. Following a period of growth, the company will also be showcasing the brand’s new look with a refreshed colour palette, brand logo and company tagline which reflects the company’s ethos for children’s toys to always capture a sense of fun and excitement while exploring new ways to live playfully. Attendees will be
treated to a first look at the company’s innovative new launches as well as meeting new team members who have been part of the brand’s exciting expansion plans. Having celebrated their
75th Anniversary last year, today, Casdon is more than a toy company. Casdon believes in the power of play, igniting the
imaginations of children all over the world while connecting parents, grandparents and carers to their inner child. As well as developing and manufacturing
its own intellectual property of role-play toys, the Casdon portfolio also includes licences for many more well-known household names such as Morphy Richards, Kenwood and Henry. These child-sized versions of much- loved products make pretend play so much more realistic and fun.
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