Spielwarenmesse Golden Bear
Stand: Hall 5 / stand A-47 Contact:
customerservices@goldenbeartoys.co.uk
With almost four decades of producing award-winning, licensed brands and popular IPs, Golden Bear will be showcasing some of its latest innovative and creative ranges while exhibiting at Nuremberg International Toy Fair 2022.
Continuing its long-term partnerships with the BBC and Acamar, Golden Bear will be unveiling new product lines and planned marketing activities for both its Hey Duggee and Bing ranges. Range extensions come following a successful year with award-winning products across multiple international territories, and a strong Q4 period with stand-out hero items including the new Hey Duggee Spin and Groove with DJ Duggee, and the Musical Statues Dancing Bing Soft Toy.
The company is experiencing a runaway success with its new IP, Windy Bums. This fun, giggling, trumping plush range will see the introduction of two new characters for AW22. Donkey and Pig will join the already popular Unicorn, Monkey and Panda.
Another newly introduced
IP to the Golden Bear portfolio is Zipstas – the 2-in-1 toy that embraces both plush collectibles and the ongoing toddler rucksack trend. These backpacks are available in various sizes and transform into cuddly plush toys. With the inside out, children can go out and about with their rucksack, and then they can simply unzip and flip it to reveal a furry friend for lightweight, portable fun. The lines currently include a sloth, unicorn, panda and narwhal, with plans to showcase an extended range of animal and fruit-themed SKUs while at the show. Expanding the animal
theme, Golden Bear will be launching its brand-new IP Curlimals: interactive plush that respond to touch with over 45 sounds and reactions. These cute
woodland creatures come in two colourways – a purple hedgehog and a pink bunny. Each has its own unique sounds to reflect its personality. A gentle stroke on the head will awaken each Curlimal. Initially a little shy, the Curlimals respond with more attention and uncurl, ready to play. The characters will then giggle, sing, hum… and burp. Stroke the top of their nose to hear cute sneezing and tickle their tummy to make them belly- laugh! When the Curlimals are tired and ready to nap, they will curl up into a sleepy ball and begin to softly snore. With a long-term business strategy to
develop its family games offering, the company will be introducing own IP, Squirty Gertie, an interactive game for all ages where the aim is to avoid getting wet. Including two modes of play, players compete to beat their opponents by remaining dry throughout the game. Either race against another player to be the fastest to ‘squirt’ the other while in competition mode or opt for in-turn mode where one wrong mooove sees Gertie squirt water over the loser.
Jan/Feb 2022 | toy news | 75
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92
