Report
and consumption in real-time, and the speed of change we are seeing cannot be underestimated
” ”
The Insights Family is the global leader in kids, parents, and family market intelligence, providing real-time data on their attitudes, behaviour, and consumption patterns. Kids Insights surveys 7,380 children every week aged 3-18. Parents Insights surveys more than 3,600 parents of children between the ages of 1 and 16 every week. Both services operate in 18 countries
across fi ve continents and in total survey more than 383,760 kids and 187,200 parents a year. Currently, the company interviews a new family member somewhere in the world every 55 seconds. Kids Insights and Parents Insights
operates in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Poland, Japan, Mexico, the Philippines, Russia, South Korea, Spain, UK, and the US. Clients include Amazon, BBC, Danone,
Disney, F1, Havas, Initiative, Kraft, LEGO, Mattel, McDonald’s, MediaCom, Nintendo, OMD, PBS, PepsiCo, Pokémon, Starcom, Viacom, Warner Bros and Wavemaker.
Direct to consumer retail to accelerate with kids, due to its strong resonance with Generation Now – a generation of kids who feel empowered in their decision making, who crave instant gratifi cation and expect anything, anytime, anywhere! The impact of Purpose fi rst, and how
“Purpose” could become the 8th “P” in the marketing mix – with Parents Insights data tracking the signifi cant movement away from family purchase behaviours being infl uenced by friends or blogs The impact and opportunities which
“fl exible familying” to have new times of the week to share experiences and likely to further fuel the experience economy with kids infl uence expected to grow across all family purchasing decisions Education to be reinvented and for the
creation of school for the family, based on the growth of family-focused edutainment and education experiences Nick Richardson, Founder and CEO The
Insights Family comments: “Our purpose is to provide kids, parents and families
with a voice. Every year we track their attitudes, behaviour and consumption in real-time, and the speed of change we are seeing cannot be underestimated. We are seeing more and more examples in our data, as to why every organisation needs to become family fi rst, and our team’s predictions for 2022 highlight a number of exciting opportunities and challenges for organisations to deal with.” Future Forecast 2022 is the fourth
iteration of the coveted report, which has previously predicted the rise of Direct to Consumer (2017), Generation Speak (2018) and Co-Creation (2020). The report which is inspired by the company’s extensive knowledge and insight of surveying more than 500,000 family members across 18 countries every year, has continued to track and monitor the impact of a number of key factors such as Covid, technology and the environment and how they are transforming the attitudes, behaviour and consumption of kids, parents and families around the world.
Every year we track their attitudes, behaviour
Jan/Feb 2022 | toy news | 29
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