Report Big Potato Games Interview


5


PREDICTIONS FOR 2022


TOP 15 AND BEYOND


STRATEGIC 1


To meet the demands of Generation Now, direct-to-


consumer models will become even more commonplace


2 More brands will focus on


shaping marketing strategies towards building anticipation for product releases


3 Artificial intelligence will


allow influencers to have a one-to-one connection with the end user


4 There will be increased


discussion around the ethics of influencer marketing


towards younger generations, particularly when it comes to virtual influencers


Brands will increasingly place genuine importance on their 'purpose' and


value-led marketing 8


More ‘transparent’ messaging included on packaging, so


consumers can see what they are buying at face value


9


A rise in the creator economy will see the concept of a ‘family


business’ be reimagined in the digital world


10 Brands will create alternate


iterations of their products or experiences to allow all age groups a point of reference, enabling kids, parents and


families to all be part of the cultural conversation


Integrated metaverse experiences within formal learning


environments will become much more commonplace


6 The educat tiion system


will evolve to offer more choice via a modular and flexible approach


7


11


We will see a debate over kids’ in the ownership of their own digital IP


12 Families will seek out


brands and products that offer flexibility and


spontaneity, so they can adapt to the flexible future


13 Family based education


pursuits will become even more crucial and we will see a growth in the number of learning experiences curated


around educating the entire family unit


14


Parents will recognise the appeal and legitimacy of esports as an activity


worth spending time on, and there will be an


increase in family brands


advertising to the growing esports audience


15


3D printing will see the future of licensing


influenced by branding that can be added to a kid’s


customised product, giving a whole new dimension to the co-creator future


Download now the Future Forecast report: get.theinsightsfamily.com/futureforecast © The Insights Family 2021


28 | toy news | Jan/Feb 2022


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