Spring Fair 2022
and sustainable products that are so key to buyers and their customers now Home to the finest, most magical children’s toys, gifts, and gadgets, tap into the hottest play trends and those elusive Christmas hits at the Kids, Toys & Play sector. Buyers looking for the next big thing won’t want to miss the opportunity to discover the latest hottest products from Muddleit, Bounce Sales and Marketing, Child’s Play international, Smart Toys & Games, Tree Toys, Orange Tree Toys, Juratoys, Inside Out Toys, Lanka Kade, Bigjigs Toys and many more. The number of inspirational crafting brands showcasing at Spring Fair continues to grow too and buyers will discover the latest collections from brands including Stitching Me Softly, Stitch Happy, Stitch with Skye, Artcuts, Pretty Craft, and Crafty You Crafty Me.
Sustainability and good ethics continue
to be top of the agenda with 82% of visitors stating their interest in sustainable and ethical brands. Existing initiatives such as the Sustainability Trail continue to highlight and champion sustainable brands and the work they are doing. Retail is changing, and it’s changing in all
areas of businesses. This year’s Inspiring Retail Stage theme of Empowering Change
will feature inspiring and innovative retailers who are changing their business with a positive impact. From the drive towards sustainability and transparency, how retailers are evolving customer experience, consumers shopping everywhere, on every channel, and how to make that work for independent retailers who are time poor. Industry leaders, trend forecasters and a range of retailers will be sharing their stories with the Spring Fair audience in the hopes that sharing these ideas will give retailers the confidence to change and may even spark a few ideas. After its successful trial at Autumn
Fair, Curated Meetings is scaling up for its official launch at Spring Fair offering more space, more meetings, and more
sectors. Over 300 15-minute, pre-scheduled 1:1 meetings between vetted buyers and relevant brands based on mutual interest generated thousands of pounds of new business at Autumn Fair and the programme now includes
brands across all sectors including gift, toys, play and kids, and a host of confirmed retailers
with an average buying power of £330k. As the buyers one-stop marketplace for
everything new and on-trend for 2022, Spring Fair is the ultimate gift and toy showcase. It runs from 6th – 9th February 2022 at NEC Birmingham. For further information please visit www.
springfair.com. Visitors can use the online Exhibitor section at https://www.springfair. com/exhibitors and download the handy Spring Fair App to help them navigate the show and discover brands.
Jan/Feb 2022 | toy news | 79
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