Toy Fair Preview Acamar Films
Stands: Golden Bear (E69), 8th Wonder (N11), Ravensburger (N13), MV Sports (E75) and Tonies (C42) Contact:
licensing@acamarfilms.com
Acamar Films, producers of the award-winning pre-school show Bing, along with Brown Bag Films, are heading into Toy Fair 2022 with a lot to celebrate
Toy renewals for Bing have been signed across the board in recent months, with partners looking to extend their ranges further and continue capturing the hearts and minds of Bingsters in 2022 and beyond. Master Toy licensee Golden Bear announced the four-year extension of their Bing contract in October 2021, following the success of their range which launched in AW19. Bing has firmly become Golden Bear’s number one global license and, in the UK, has seen an impressive 110% sales uplift between 2019 and 2021 and a 52% increase in retailer stocking points heading into Christmas 2021, compared to the previous year. The pan-European partnership aims to
deliver a multi-year product strategy to steadily expand the Bing toy lines. In 2021 the range expanded across feature plush, playsets and most recently, bath toys. The further development of additional characters and locations in 2022 will grow Bing’s world and ensure the longevity of the range. Barry Hughes, Managing Director at
Golden Bear, said of the news, “I am very proud of what our team and distribution partners have achieved with Bing over the last three years. We are so excited about what the next few years hold for Bing in both current and new territories.” Wooden toy partner 8th Wonder launched
their wonderful Bing range in SS20 with eleven classic lines, which included puzzles, shape sorters and pull-along stacking toys. An additional six lines were added in 2021, building out the range. 8th Wonder secured new retailers for AW21, including Argos and Asda, and are set to further increase their retail footprint in the year ahead. “8th Wonder are delighted to have
extended our partnership with Acamar Films and the fabulous Bing brand,” said Andrea Gornall, Senior Product & Business Development Manager at 8th Wonder, “the whole team are looking forward to developing new and exciting products as we move into 2022.” Ravensburger has been a long-term partner of Acamar Films, producing Bing puzzles since 2014. Their colourful multi-sets and giant floor puzzles, featuring scenes from the TV show, make ideal first puzzles for Bingsters. Tim Hall, Managing Director at Ravensburger said, “Bing is an adorable property that has an enormous audience and the artwork is perfect for our puzzles and games.”
MV Sports launched Bing’s wheeled toys
into the UK market in AW20 with Aldi, Very and B&M selecting from the launch range of bikes and scooters. The range has since expanded into ride-ons and trikes and has seen exciting new business from Halfords, Argos, Wilko and Studio in 2021. New partner, children’s audio system,
tonies®, are set to launch a Bing figurine in 2022, which, when paired with a Toniebox, will deliver exciting audio entertainment to delight young children. Liz Peters, Portfolio Manager at tonies® UK, said, “We love that Bing finds the big stories in the little moments and are sure that Bingsters and Tonie-fans alike are going to love this addition to our stellar roster.” Louise Simmonds, Head of UK Licensing
Bing and Flop will be attending Toy Fair 2022 on: Tuesday 25th January, visiting partner
Jan/Feb 2022 | toy news | 63
at Acamar Films, said of the toy partnerships and positive outlook for 2022: “Bing is a timeless and universal property which connects authentically with our pre-school audience and the grown-ups in their lives. Our toy range is fundamental to driving this relationship beyond the screen and we look forward to continuing to work with our wonderful toy partners to deliver creative and exciting products that bring so much joy to our Bingsters.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92
