Toy Fair Preview Toynamics UK & Ireland
Stand: E46 Contact:
www.toynamics.com
sales@toynamics.co.uk +44 (0) 116 478 5230
“We’re confident that our fantastic new launches and range extensions across the
construction, role play, STEM, educational, preschool and arts and crafts toy categories will wow retailers”
Toynamics UK & Ireland will be unveiling new launches for its brands Hape, Skip Hop, Nebulous Stars, DinosArt, TIMIO, Beleduc, and Nanoblock, at Toy Fair 2022. With hundreds of toy products to choose from, at multiple price points, for children from birth to 8yrs, Toynamics offers a one stop shop for retailers. For Hape, Toynamics will be showcasing the breadth of the range, including its sustainable wooden toys. Categories include baby toys, music, educational, walkers, puzzles, railway, kitchen, outdoor toys, arts & crafts and more. There’ll be new balance bikes - first balance bikes and new explorer balance bikes; 11 new products and playsets on show in its expanding and best-selling railway category, including the new City Train Bucket Set (pictured); additions to its popular musical learning toys with the launch of the Learning & Lights Piano; plus, an addition to its Baby Einstein collective. For lifestyle brand Skip Hop, the product focus will be on Explore & More Pop N Play with surprise peek-a-boo characters and sounds (pictured), a new 4 stage activity walker that grows with the child, from seated play to cruising, walking and role
60 | toy news | Jan/Feb 2022
play as it converts to a fabric doll and shopping trolley; and a new cute and colourful mealtime set in the Skip Hop signature Zoo characters. From arts and
crafts brand Nebulous Stars there will be an out of this world Best Friends Bracelets jewellery craft set (pictured) - the
friendship bracelet making kit is expected to fly; new bamboo wind
chimes to decorate and assemble and additions to its range of
stationery products including a diamond pen assortment – there are four colourful pens to collect, each filled with gems and topped with charms and a big diamond. As the new exclusive distributor for
TIMIO, 2022 will be the first time Toynamics is showing TIMIO, the screen free interactive and educational audio player and the new TIMIO foldable kids’ headphones at Toy Fair. Toynamics will be joined on the stand by one of the dragons from the BBC’s Dragon’s Den, Touker Suleyman, who is newly appointed to the board of advisors for TIMIO. After a hugely successful first year distributing DinosArt, it’s also a first at Toy Fair for the brand, which will be debuting
its expanded range of dinosaur themed stationery and creative activities, including 3D prehistoric figures to paint and dinosaur character colouring pens.
And for Beleduc, its educational play
brand, Toynamics will be showcasing the best-selling hand puppets, and announcing new puzzles including body puzzle girl and body puzzle boy – expected to be a top seller. On show for Nanoblock, the world’s smallest micro-sized building block, that allows children to construct amazingly detailed and realistic three-dimensional creations, will be best-selling Pokemon and new Sonic the Hedgehog licensed creations. David Allan, MD at Toynamics UK &
Ireland, says: “2021 has been an amazing year for Toynamics, as we’ve expanded and developed our brand portfolio, and our sales team. With eight brands and hundreds of products at Toy Fair we believe we have something for all retailers. From Hape to Skip Hop, TIMIO and Nebulous Stars, we have some great sales opportunities for the toy market, and we’re looking forward to sharing that growth potential with retailers. “It’s going to be an exciting year ahead, and we’re confident that our fantastic new launches and range extensions across the construction, role play, STEM, educational, preschool and arts and crafts toy categories will wow retailers. And we’re delighted to confirm that across our brands we will have no price increases for spring summer 2022.”
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