Toy Fair Preview Basic Fun! UK
Stand: D11 Contact:
Tim.Ives@basicfun.com 0118 925 3270
“With the brand celebrating its 40th anniversary this year, Care Bears is to launch a special commemorative bear: Care-a-Lot”
Step onto the Basic Fun! UK stand for a splattering of celebrations, as the team marks Care Bears’ 40th year, Tonka’s 75th anniversary and 30 years of K’Nex! Plus, there will be some big reveals, too, with new IPs to be showcased, including the unmissable Candy Pop! and Misfittens. Whilst Basic Fun! is renowned for its much-loved iconic brands, the stand will also be a place for big reveals and new IPs, at London Toy Fair 2022. A must-see Candy Pop! is the cool, candy-themed collectable range that promises fun, interactive play and a sweet surprise reveal with each pop! Wrapped up in these sweet-inspired capsules is an adorable, collectable character, stickers and a mini colouring sheet. With 14 initial styles to collect, and more to come, this is a brand where longevity is assured! Misfittens is the next soft, plush
collectable craze to come from Basic Fun! Launching for AW22, this hilarious, surprise reveal range of misfitting kittens is based on the internet sensation #IfitsIsits. Misfittens come squished inside an assortment of packs, including a cereal box, crisp tube and more! Rescue the misfitting Misfittens and these fluffy friends will double in size! Plus, there is a truck load of fun to be had with Basic Fun!’s Tonka collection. With the brand celebrating 75 years, the firm is launching two Special Edition Mighty Tonka Trucks for 2022. Both Trucks feature a 75th anniversary logo. Plus, the monster fun continues into summer, with the launch of the Mighty Monster RC – Tonka’s first RC made with steel and four-in-one monster action! And, with
the brand celebrating its 40th anniversary this year, Care Bears is to
launch a special commemorative bear: Care-a-Lot. This sparkly character was the first bear to exist in the kingdom of Care-a-Lot.
Care-A-Lot comes with an authenticity certificate and digital content that is only available with her! And get ready to greet three other new Care Bears! Dream Bright encourages all to follow their dreams; her belly badge depicts a heart taking flight, powered by a rainbow! There is also I Care Bear, who is made from recyclable materials, and so much more to see on the Basic Fun! Stand! It’s a year of anniversaries, with K’Nex
celebrating 30 years of success! This ever- popular construction range, which fosters creative play and helps teach STEM-based concepts, offers a project for all to enjoy, which will always build bigger than the box! New for 2022 is the new sub-category CyberX, a unique build and battle range offering kids a next-level building challenge.
About Basic Fun!, Inc. Basic Fun! is a dynamic global marketer of classic and innovative children’s entertainment products for today’s kids. The company plays in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, dolls and activity/discovery. Basic Fun!’s key brands include: Tonka, KNEX, Lite-Brite, Fisher Price Classics, Care Bears, Cutetitos, Arcade Classics and many more.
Jan/Feb 2022 | toy news | 61
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