Spin Master Toys Interview
Driving innovation and growth at Spin Master
ToyNews’ Editor, Kiran Grewal sits down with Max Rangel, CEO and Global President of global
children’s entertainment company, Spin Master, where he discusses the recent developments at the company, including Spin Master ventures
S
pin Master is a global children’s entertainment company focused on creating exceptional play experiences
for children and families. Founded in 1994 by friends - Ronnen Harary, Anton Rabie and Ben Varadi - with a single product innovation, today the company has a diverse portfolio across three thriving creative centres: Toys, Entertainment and Digital Games. Spin Master Toys has created award- winning evergreen brands including PAW Patrol, Bakugan, Kinetic Sand, Air Hogs and Hatchimals; is the trusted licensee for DC, Gabby’s Dollhouse, Monster Jam and Wizarding World among other popular properties; and has further diversified its portfolio through strategic acquisitions including GUND, Cardinal Games,
12 | toy news | Jan/Feb 2022
SwimWays and most recently Rubik’s Cube. Renowned for its innovation, Spin Master is always pushing the boundaries of creativity delivering magical play experiences. Spin Master
Entertainment creates and produces compelling multiplatform content, stories and endearing characters through its in-house studio and partnerships with outside creators, including the preschool success PAW Patrol and nine other original shows along with multiple short-form series, which are distributed
in more than 190 countries. In 2021, we expanded our entertainment slate with our first feature film, PAW Patrol: The Movie, the first of many in development. Spin Master’s Digital games
creative centre, with offices in Toronto, San Francisco, and Sweden, is anchored by the Toca Boca and Sago Mini
brands, which combined have more than 65 million monthly active users and are rapidly
growing. Just recently, Apple named Toca Life World by Toca Boca iPhone App of the Year praising how Toca Life World is masterfully iterating on the art of play and self-
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