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research teams, and NGOs, to help tackle the challenges in toy recycling, toy design for recyclability, packaging and product compliance, and good consumer engagement with a joined up approach to research, education, new infrastructure development and large-scale citizen engagement. Members benefit from access to
intelligence, resources, capacity, research, and reporting. Members can also choose additional partnership opportunities from the members toolkit which can significantly amplify the market advantage of producing and offering more sustainable goods and services for consumers. The programme gives toy industry
Reduce the cost and impact collection and
onward transport logistics by working with existing logistics networks, from courier services and logistics providers already visiting sites (schools and retail) and retail partners own supply chain logistics were possible.
Conduct research
to support industry design and manufacture of toys to be more recyclable. Other toy recycling initiatives you may have seen have been limited in scope of what they can collect and the scale of collections that can be offered, as they have been supported by a single or small number of partners/ funders. Recycle to Read overcomes these constraints via a voluntary collaborative funding and in-kind support model, which engages industry partners from multiple stages of the toy lifecycle. With additional support from stakeholders that wish to promote circular economy within communities, using toys as a unique focus and appeal to children and families. Thus, splitting the burden of costs while creating the potential for significant in-kind
investment by partners and supporters (e.g. campaign content, co-promotion, store space and shared logistics), to increase the reach, appeal and impact of both the consumer facing campaign and schools campaign. Creating a positive feedback loop by increasing rewards generated for schools,
members an opportunity to cut through the noise and simply the sustainability story for their consumers. An opportunity to extend market reach and CSR visibility to the Wastebuster school network (5million children and their families) to build consumer trust and brand loyalty and increased engagement. A range of additional sponsorship opportunities are available for members to increase their visibility and reach ranging from bespoke Wastebuster education content development to headline sponsorship for discreet research workstreams.
the intrinsic driver for communities. The programme seeks to provide
transparency to consumers and industry, to help all stakeholders have confidence in the programme. Seeking to address myths/biases and legitimate concerns that have arisen around recycling systems and greenwashing over the last decade.
What are the benefits to being involved? Businesses that join Wastebuster have an opportunity to join leading companies, governments, associations, academic
What do you see for the future of sustainability, recycling schemes, and awareness through education for the toy industry? With its first toy partner in Smart Toys and Games now on board and the platform open for registration across the international toy sector, the message from Recycle to Read is clear: the time is now for acting together to secure a sustainable future. The UK-wide initiative (with a
strengthening international reach) has made it its mission to engage children in environmental education by showing them the value of their old and unwanted items. At the forefront of the campaign is its drive to push further into the toy space. With 17,800 schools in the UK, and 24, 000 schools in 94 countries, representing the educational interests of over five million young people. Wastebuster is on a mission to inform, inspire and empower children to care for the environment, by making responsible consumer choices. In a double dose of educational impact, the campaign not only provides books for any participating country’s under-funded schools; playing its part in helping the one in eight UK primary schools that don’t have a library and the one in eight UK children who don’t have a single book of their own, but
22 | toy news | Jan/Feb 2022
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