Spielwarenmesse The Desi Doll Company
Stand: Hall 1 Stand B11 Contact:
farzana@desidollcompany.com +44 7769694655
The Desi Doll Company is really looking forward to attending Spielwarenmesse 2022, with a bigger and better stand presence in Hall 1. They have seven exciting new SKU’s for 2022, adding to their already extensive range of over 40 SKUs, which are expected to be very appealing to buyers looking for something different and those aiming to capture a new and growing customer base. The Desi Doll Company’s toys make learning about Islam fun for kids, and is expecting another peak selling season during Ramadan which this year, begins on 2 April 2022, with the festival of Eid-ul-Fitr falling on 1 May 2022.
The Desi Doll Company is more diverse
than ever with their new range of dolls representing darker skin tones and a variety of clothing options. The new talking Ballerina dolls are sure to be a hit with all budding ballerinas, who will enjoy pressing the doll’s right hand to hear a beautiful rhyming poem about ballet, and the left hand which presents a cool new feature, allowing children to have fun whilst recording up to 60 sounds of their own voice or sounds.
Their flagship talking Aamina doll has also had a refresh, and now comes with a ‘removable hijab’, so girls can have fun, styling and removing the hijab, to show beautiful plush hair. They are also excited to be launching Princess Amira, the ’Singing princess doll’ which sings 10 popular songs in Arabic language, about Islamic culture. The Desi Doll company is looking to
have more of a presence on the UK high street and is very pleased to announce that a selection of their range will be available to purchase from Morrisons Supermarkets across the UK from February 2022. Morrisons are taking advantage of the Ramadan season during which muslim parents are searching for special gifts for their children for the festival of Eid. The Desi Doll company has seen sales double year on year for the last few years and despite the pandemic, achieved record number of sales in 2021. Having started in the UK over 13 years ago, The Desi Doll Company is now selling into 25+ countries and growing its presence internationally. As a brand that is recognised globally as the pioneers in this space of fun educational
Islamic toys, it is certainly a brand to watch. The Desi Doll Company has distributors in USA, Australia, South Africa and has also established key retail partnerships throughout the GCC territories and Europe. The company has been honoured with
The Queen’s award for Enterprise, in International Trade, which recognises it’s outstanding achievement in exporting their toys worldwide. In addition Farzana Rahman, the founder and MD of The Desi Doll Company, was recently awarded Entrepreneur of the year 2021, by The Muslim Women Awards, as well as being a finalist in the National Natwest Everywoman Awards, where she was one of three finalists from over a thousand nominations. Farzana has always believed that children learn best through play and that’s the ethos behind her brand. She attributes the success of her business to the simple fact that her toys fill a need - the need that Muslim parents want their children to learn about the Islamic faith in a fun and interactive way that nurtures the love and joy of Islam in their children.
“The Desi Doll company has seen sales double year on
year for the last few years and despite the pandemic, achieved record number of sales in 2021”
74 | toy news | Jan/Feb 2022
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